Efnisyfirlit

• Cover Page
• Half Title page
• Series Title page
• Title Page
• Copyright Page
• Contents
• Acknowledgements
• Introduction
• Getting the best from this book
• Part I: Analysis and Perspectives
• 1 Image Analysis
• How image analysis works
• Approaches to textual analysis
• Further reading
• 2 Narrative as an Analytical Tool
• Further reading
• 3 The Role of Genre
• Further reading
• 4 Representation and Age
• Representation of ageing
• Representation of older women
• Further reading
• 5 Realism and Documentary
• Further reading
• 6 Intertextuality
• Further reading
• 7 Ideology and Advertising
• Ideology
• Levi’s jeans as signs
• Further reading
• Part II: Media audiences
• 8 Encoding and Decoding
• 9 Researching Audiences
• 10 Ethnographic Research
• Further reading
• 11 Audience Segmentation
• 12 Questioning ‘Effects’
• Further reading
• 13 Audience Participation and Reality TV
• Tell me television – confessional TV
• Further reading
• 14 Gendered Consumption
• Further reading
• 15 Harry and his Fans
• (Hog) Warts and more
• Further reading
• Part III: Ecologies and creativities
• 16 Media in a Global Political Economy
• The internet
• Further reading
• 17 Public Service Broadcasting
• Value for money?
• Further reading
• 18 News Selection and Presentation
• News values
• Citizen journalism and user-generated content (UGC)
• Further reading
• 19 Regulation and the Press
• Self-regulation and the press
• The press is cantankerous, cynical and essential
• Further reading
• 20 Professional Practice Working in the media
• Newspapers as ‘male’?
• New media as female?
• Further reading
• 21 Media Spectacle(s)
• Media events
• Sport
• 9/11
• Further reading
• 22 We are All Celebrities Now
• Web 2.0
• Prosumers
• YouTube
• A gay girl in Damascus
• Conclusion
• Further reading
• Conclusion
• Bibliography
• Index