Efnisyfirlit

• Preface
• Preface to the First Edition
• Acknowledgments
• Part I The Prologue to Graphic Design
• 1 The Invention of Writing
• Prehistoric visual communications
• The cradle of civilization
• The earliest writing
• Mesopotamian visual identification
• Egyptian hieroglyphs
• Papyrus and writing
• The first illustrated manuscripts
• Egyptian visual identification
• 2 Alphabets
• Cretan pictographs
• The North Semitic alphabet
• The Aramaic alphabet and its descendants
• The Greek alphabet
• The Latin alphabet
• The Korean alphabet
• 3 The Asian Contribution
• Chinese calligraphy
• The invention of paper
• The discovery of printing
• The invention of movable type
• 4 Illuminated Manuscripts
• The classical style
• Celtic book design
• The Caroline graphic renewal
• Spanish pictorial expressionism
• Romanesque and Gothic manuscripts
• Judaic manuscripts
• Islamic manuscripts
• Late medieval illuminated manuscripts
• Part II A Graphic Renaissance
• 5 Printing Comes to Europe
• Early European block printing
• Movable typography in Europe
• Copperplate engraving
• 6 The German Illustrated Book
• Origins of the illustrated typographic book
• Nuremberg becomes a printing center
• The further development of the German illustrated book
• Typography spreads from Germany
• 7 Renaissance Graphic Design
• Graphic design of the Italian Renaissance
• Italian writing masters
• Innovation passes to France
• Basel and Lyons become design centers
• The seventeenth century
• 8 An Epoch of TypographicGenius
• Graphic design of the rococo era
• Caslon and Baskerville
• The origins of information graphics
• The imperial designs of Louis René Luce
• The modern style
• The illuminated printing of William Blake
• The epoch closes
• Part III The Bridge to the Twentieth Century
• 9 Graphic Design and the Industrial Revolution
• Innovations in typography
• The wood-type poster
• A revolution in printing
• The mechanization of typography
• Photography, the new communications tool
• The inventors of photography
• The application of photography to printing
• Defining the medium
• Photography as reportage
• Popular graphics of the Victorian era
• The development of lithography
• The Boston school of chromolithography
• The design language of chromolithography
• The battle on the signboards
• Images for children
• The rise of American editorial and advertising design
• Victorian typography
• 10 The Arts and Crafts Movement and Its Heritage
• The Century Guild
• The Kelmscott Press
• The private press movement
• A book-design renaissance
• 11 Art Nouveau
• The influence of ukiyo-e
• Art nouveau
• Chéret and Grasset
• English art nouveau
• The further development of French art nouveau
• Art nouveau comes to America
• Innovation in Belgium and the Netherlands
• The German Jugendstil movement
• The Italian pictorial tradition
• 12 The Genesis of Twentieth-Century Design
• Frank Lloyd Wright and the Glasgow school
• The Vienna Secession
• Peter Behrens and the New Objectivity
• Design for the London Underground
• Part IV The Modernist Era
• 13 The Influence of Modern Art
• Cubism
• Futurism
• Dada
• Surrealism
• Expressionism
• Photography and the modern movement
• 14 Pictorial Modernism
• Plakatstil
• Switzerland and the Sachplakat
• The poster goes to war
• The maverick from Munich
• Spanish Civil War posters
• Postcubist pictorial modernism
• 15 A New Language of Form
• Russian suprematism and constructivism
• De Stijl
• The spread of constructivism
• 16 The Bauhaus and the New Typography
• The Bauhaus at Weimar
• The impact of Laszlo Moholy-Nagy
• The Bauhaus at Dessau
• The final years of the Bauhaus
• Jan Tschichold and the new typography
• Typeface design in the first half of the twentieth century
• The Isotype movement
• The prototype for the modern map
• Independent voices in the Netherlands
• New approaches to photography
• 17 The Modern Movement in America
• Immigrants to America
• The Works Progress Administration Poster Project
• The flight from fascism
• A patron of design
• The war years
• After the war
• Informational and scientific graphics
• Part V The Age of Information
• 18 The International Typographic Style
• Pioneers of the movement
• Functional graphics for science
• New Swiss sans-serif typefaces
• A master of classical typography
• Design in Basel and Zurich
• The International Typographic Style in America
• 19 The New York School
• Pioneers of the New York school
• Graphic design education at Yale University School of Art
• An editorial design revolution
• Editorial design after the decline
• The new advertising
• American typographic expressionism
• George Lois
• 20 Corporate Identity andVisual Systems
• Pintori at Olivetti
• Design at CBS
• Raymond Loewy
• The New Haven Railroad design program
• Corporate identification comes of age
• Programmed visual identification systems
• The Federal Design Improvement Program
• Transportation signage symbols
• Design systems for the Olympic Games
• The Music Television logo
• 21 The Conceptual Image
• The Polish poster
• American conceptual images
• The poster mania
• European visual poets
• Postrevolution Cuban posters
• 22 Postmodern Design
• Precursors to postmodern design
• Early Swiss postmodern design
• New-wave typography
• The Memphis and San Francisco schools
• Retro and vernacular design
• 23 National Visions within a Global Dialogue
• Pentagram, the formative years
• Recent British graphic design
• The rise of Japanese design
• Design in the Netherlands
• The new conceptual poster
• The conceptual book cover
• Design in Spain, Portugal, and Latin America
• A new aesthetic of modern Chinese graphic design
• South Korea
• The Middle East
• A voice from Africa
• 24 The Digital Revolution—and Beyond
• The origins of computer-aided graphic design
• Pioneers of digital graphic design
• Revitalizing editorial design
• The digital type foundry
• Digital imaging
• Interactive media, the Internet, and the World Wide Web
• The digital vanguard
• Design for portable devices
• Motion graphics and film titles
• Typography and the built environment
• New typographic expression
• Letterpress revival
• Epilogue
• Bibliography
• Image Credits
• Index
• Eula