Efnisyfirlit

• Cover
• Praise for People with Purpose
• Title Page
• Purpose
• Contents
• Preface
• Introduction: Lives transformed by purpose
• PART ONE Why purpose is central to performance
• 01    Effective leadership: It’s all in the mind
• Purpose changes your brain chemistry
• Purpose – values – goals
• Purpose also matters to the young
• Avoid threat, find reward
• Inside the brains of leaders
• How to build inspired motivation
• Words can change your brain
• 02    The purpose movement: A growing global conversation
• How purpose-led business can help restore trust
• Purpose: an underutilized asset
• Purpose brings wide-ranging benefits
• The gap between future leaders and current leaders
• Why leaders should focus on relationships, purpose and values
• More communication needed between leaders and investors
• The golden thread that delivers short- and long-term success
• Purpose, values and goals must be aligned
• 03    Purpose and employee engagement: Why giving employees a greater sense of purpose is every leader’s job
• Billions being lost globally
• Disengaged employees cause catastrophes
• How engagement helps you as a leader
• What are the attributes of an engaged employee?
• Willing to work does not necessarily mean able to work
• Wanted in leaders: purpose, vision, values and stretching goals
• The power of respect: the most important ingredient in leaders
• The 12 principles of inspiring leadership communication
• 04    How purpose powers better results… and the leadership behaviours that do most to unlock discretionary effort from employees
• How you need to behave as a leader to inspire more effort from your team
• Terrible listeners
• The important manager behaviours: as seen by employees
• The most important behaviours in a manager, according to research?
• The top eight behaviours of inspiring managers
• Managers tend to overrate their performance
• Two-thirds of employees say they regularly put in extra effort at work
• The inspiration gap that creates the productivity gap
• The secret to encouraging discretionary effort
• The four most important management behaviours
• 05    The value of values: How culture contributes to a sense of purpose and to better results
• Values are beliefs in action
• Global surveys show values are valued
• Four out of ten people believe business is unethical
• Values create more agile teams
• Embedding values is not easy to do, but it brings dividends
• Values should be liberating and measured
• Understand the different types of values
• 06    Measuring the value of purpose: Meeting the needs of customers and, in so doing, creating long-term value for all stakeholders
• Changing the way business thinks and acts
• Intangible assets – the real drivers of success
• Trust is an intangible asset of enormous worth
• Purpose delivers trust, and higher growth rates
• If purpose is about creating value for all, how do you best track long-term value creation?
• Your value-creation story = competitive edge
• Integrated reporting helps to account for purpose
• Integrated reporting enables better decisions
• PART TWO People with purpose: How leaders use purpose in their own organizations
• 07    From surviving to thriving: The importance of a long-term vision
• Business is not investing for long-term growth
• Get value from shareholders, not just for them
• From surviving to thriving
• Sustainability versus thrivability
• Create an audacious 10- to 30-year vision
• The difference between a long-term vision and purpose
• When you achieve your long-term vision, set another one
• A qualitative long-term vision
• Changing the world
• 08    Authentic purpose: Start with the customer to truly engage with people inside and outside your organization
• Other than profit, what kind of purpose?
• Mission is different to purpose
• Companies with a customer purpose outperform
• Customers want to be respected
• An emotional bond is your Teflon layer
• Deliver the promise and respect the customer
• Making customer care your purpose
• Use language that resonates with customers
• You have to resonate with employees, too
• Give your customers an authentic experience
• Staying true to your purpose over decades
• What makes a corporate purpose authentic?
• Success from staying ruthlessly true to your purpose
• 09    Culture is your competitive edge: How leaders align purpose and values to create winning teams
• Middle managers bring the culture to life, or kill it
• Beware of barriers that prevent people from living the values
• If you have the wrong values, change them
• To understand culture, put your leaders in the front line
• Your values bond customers to the brand
• A strong set of values empowers and energizes people
• 10    A framework for success: How leaders create alignment by putting purpose, values, vision and goals on a single page
• Employees want to contribute to strategic goals
• How Monarch Airlines came back from the brink by aligning the company
• A framework for success
• How a new purpose vision and values framework turned around a critical health-care business
• Allow employees to translate the goals to their worlds
• How to cascade the goals so they create alignment
• 11    Purposeful conversations: How leaders embed their vision and values and align their organizations
• Alignment is a dynamic, ongoing process
• Encourage and enable managers to have purposeful conversations
• Purposeful conversations drive better business results
• Your managers have to live the purpose and values, and be models of the behaviours you require
• Hold up a mirror to encourage change
• PART THREE Leading with purpose: What you need to do
• 12    Define your own purpose: You can’t inspire your team if you are not inspired yourself
• Why you must liberate your passion through your values
• Start by finding your strengths
• In order to know others, you must first know yourself…
• Do a 360-degree strengths test
• Purpose gives you courage
• A starting place
• Bringing out your best
• Purpose makes you charismatic
• Be visible, be consistent and be true to your values
• The right values create value
• 13    The purpose framework: How to create the tool that gives everyone in your team a sense of purpose
• Be sure you all understand and agree the terminology
• Balancing people with purpose and profit
• How to balance a results focus with a relationships focus
• The purpose framework
• In summary
• The resources
• Your guide to the purpose framework
• The questions that will help you to understand your own inspiration quotient
• Acknowledgements
• About the author
• Index
• Copyright