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• Cover
• Half-Title
• Title
• Copyright
• Contents
• List of figures
• List of tables
• Acknowledgements
• Preface to the series
• Foreword
• 1 The nature and value of strategic planning
• What is strategic planning?
• Why undertake strategic planning?
• The history of strategic planning
• How is strategic planning carried out?
• Skills and methodology of the strategic planning practitioner
• Guidelines for strategic planning
• References
• 2 The strategic planning process
• Overall methodology and structure
• Participation and analysis
• Report presentation
• Professionalism and best practice
• Considerations and main difficulties
• References
• 3 Understanding your stakeholders and sources of organisational capital
• Is your enterprise ready?
• Internal stakeholders and organisational background
• The combined capital of an organisation
• Organisational culture
• References
• 4 Understanding your organisation structure, operations, and financials
• Organisational structure
• Operations
• Value chain
• Management method analysis
• Financials
• Strategic planning in context
• References
• 5 Understanding the business landscape: the supply chain, competitors, and regulators
• The business landscape
• External stakeholder analysis
• PESTLE analysis
• References
• 6 Market models
• The nature of competition
• Competitive positioning
• Market environment
• Procurement by tendering
• User analysis, data, and marketing
• Marketing and sales
• Benchmarking
• References
• 7 Direction finding
• Overview of the process so far
• Synthesising information, trend analysis
• Scenario analysis
• SWOT analysis
• Path finding, feasibility analysis, and business case development
• References
• 8 Bringing it all together
• Round up
• Values
• Mission Statements: creep, neglect, and erosion
• Strategic thinking – again
• Future vision
• Determining strategy and formulating the strategic action plan
• Product presentation – the strategic planning report and delivery
• Delivery – project management as a tool for realising future vision
• References
• Appendix: Working as an external strategy consultant
• Index