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• Cover
• HalfTitle
• TitlePage
• Copyright
• Contents
• Detailed Contents
• Preface and Acknowledgements
• 1 Introduction
• Part I: Producers, Consumers and Texts
• 2 Production: Industry and its Critics
• 3 Audiences and Consumers
• 4 Texts: Situating the Text in Promotional Culture
• Part II: Commodities, Media and Celebrity
• 5 Commodities: Promotional Infl uences on the Creation of Stuff
• 6 News Media and Popular Culture: Promotion and Creative Autonomy
• 7 Celebrity Culture and Symbolic Power
• Part III: Politics, Markets and Society
• 8 Politics and Political Representation
• 9 Confl ict and Pluralism in Civil Society
• 10 Economies, Speculative Markets and Value
• 11 Conclusions
• References
• Index