Public-Private Partnerships in Physical Activity and Sport

Description

Title Page
Copyright Page
Dedication
Contents
Foreword
Preface
Acknowledgments
Part I: The Need for Public–Private Partnerships in Physical Activity and Health
Chapter 1: Finding Consensus in Developing Partnerships
Chapter 2: The Partnership Protocol
Part II: Public–Private Partnership Strategies
Chapter 3: Basics of Messaging and Marketing in Physical Activity and Health
Chapter 4: The Value of Sponsorship in Physical Activity, Sport Participation, and Health
Chapter 5: Revenue Strategies for Not-for-Profit Organizations
Chapter 6: Dimensions of Corporate Philanthropy and Partnerships
Chapter 7: Role Models and Champions
Chapter 8: Leveraging Corporate Social Responsibility to Partner With Corporations
Part III: Putting Partnership Guidelines Into Action
Chapter 9: Global, National, and Community Partnership Perspectives
Chapter 10: Applying Partnership Guidelines in Physical Activity and Health
Chapter 11: Challenges in Creating Effective Partnerships: Bias, Controversy, and Failure
Appendix A
Appendix B
Epilogue
Glossary
References
Index
About the Authors

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