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• Cover
• Table of Contents
• Title Page
• Copyright Page
• Dedication Page
• Preface Is this book for me?
• Acknowledgments
• About the Companion Website
• CHAPTER 1: The impact and power of qualitative methods
• Overview and introduction
• Three core qualitative concepts: self‐reflexivity, context, and thick description
• The strengths and distinctions of qualitative research
• Qualitative research is useful in a variety of jobs, settings, and disciplines
• Transforming ideas to sites, settings, and participants
• Moving toward a research question
• Considering collaboration
• In summary
• CHAPTER 2: Entering the conversation of qualitative research
• Phronetic iterative qualitative data analysis (PIQDA)
• A complex focus on the whole
• A sampling of theoretical approaches that commonly use qualitative methods
• Historical matters and current conversations in qualitative research
• In summary
• CHAPTER 3: Paradigmatic reflections and qualitative research genres
• Paradigms: positivist, interpretive, critical, postmodern
• Paradigmatic complexities and intersections
• Key genres of qualitative research
• Case study
• Grounded theory
• Ethnography and ethnography of communication
• Phenomenology
• Participatory action research
• Narrative inquiry and autoethnography
• Creative, performative, and arts‐based approaches
• In summary
• CHAPTER 4: Research design, sampling, research proposals, ethics, and IRB
• Planning the data collection: fieldwork, interviews, texts, and visuals
• Developing a sampling plan: who, what, where, how, and when
• Ethics and institutional review boards (IRB)
• Creating a research proposal
• In summary
• CHAPTER 5: Negotiating access and exploring the scene
• Confessional tales that illustrate common challenges of access and consent
• Practical considerations of negotiating access
• An ethical posture of accessing virtual and digital texts
• Negotiating access for interviews and avoiding imposter participants
• Abandoning the ego, engaging embodiment, embracing liminality
• Navigating those first research interactions
• Exploratory methods
• In summary
• CHAPTER 6: Field roles, fieldnotes, and field focus
• Field roles and standpoints
• Visual, virtual, and digital aspects of fieldwork
• Writing fieldnotes: raw records, headnotes, and formal fieldnotes
• Qualities of good fieldnotes
• Focusing the data and using heuristic devices
• In summary
• CHAPTER 7: Interview planning and design
• Self‐reflexivity in interviews
• Interview structure, type, and stance
• Interview guide and question wording
• Interview questions: types, purposes, examples, and sequencing
• Visual, embodied, and experiential interview approaches
• How many interviews are “enough”?
• In summary
• CHAPTER 8: Interview practice
• Conducting face‐to‐face interviews
• Technologically mediated approaches to interviewing
• The focus‐group interview
• Overcoming common focus group and interviewing challenges
• Transcribing
• In summary
• CHAPTER 9: Phronetic iterative qualitative data analysis (PIQDA)
• Phronetic iterative qualitative data analysis (PIQDA)
• Organizing and preparing the data
• Coding: what it is and how to start
• Analysis technology: manual approaches versus computerized software
• Primary‐cycle coding and first‐level descriptive codes
• Secondary‐cycle coding: second‐level analytic and axial/hierarchical codes
• Focusing the analysis and creating a codebook
• Synthesizing activities: memos, negative cases, and analytic outlines
• PIQDA visual overview and where to go from here
• In summary
• CHAPTER 10: Advanced data analysis
• Advanced tools for data analysis: visual displays and QDAS
• Exemplars and vignettes
• Developing typologies
• Narrative analysis and dramatistic strategy
• Metaphor analysis
• Explanation and causality
• Discourse tracing
• A post‐qualitative analysis: deconstructionism and arts‐based research
• In summary
• CHAPTER 11: A big tent model of qualitative quality
• Combatting positivism creep: moving beyond objectivity, reliability, and formal generalizability
• Eight “big tent” criteria for high‐quality qualitative research
• Worthy topic
• Rich rigor
• Sincerity
• Credibility
• Resonance
• Significant contribution
• Ethical research practice
• Meaningful coherence
• In summary
• CHAPTER 12: Theorizing and writing
• Theorizing, brainstorming, explaining
• Types of tales: realist, impressionistic/poetic, confessional/autoethnographic
• Key puzzle pieces of a qualitative essay
• Findings and analysis: choosing an organizational approach
• Implications, conclusions, limitations, and future directions
• In summary
• CHAPTER 13: Drafting, polishing, and publishing
• Writing as a method of inquiry
• How to write and format qualitative research
• Setting yourself up for success by considering the audience first
• Submitting, revising, and resubmitting for journal publication
• Writing as practice: creating good habits and overcoming challenges
• In summary
• CHAPTER 14: Qualitative methodology matters
• Navigating exit and research disengagement
• Ethically delivering the findings
• Public scholarship: crafting representations that move beyond the scholarly essay
• Warning: doing research that matters can be terrifying
• Overcoming lingering obstacles to public scholarship
• In summary
• Appendix A
• Appendix B
• Appendix C
• References
• Index
• End User License Agreement