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• Cover
• Introduction
• About This Book
• Foolish Assumptions
• Icons Used in This Book
• Beyond the Book
• Where to Go from Here
• Part 1: Getting Started with Etsy
• Chapter 1: Handmade for Each Other: Falling in Love with Etsy
• Creative Crusade: Understanding Etsy’s Purpose and Business Model
• World Up: Introducing the World of Etsy
• Storefront and Center: Setting Up Your Storefront
• Sell’s Angels: Surveying the Etsy Selling Process
• Takin’ Care of Business: Handling Business Matters
• Community Collage: Engaging in the Etsy Community
• Chapter 2: Let’s Get This Party Started: Signing Up
• Sign Me Up! Becoming a Registered User
• It’s a Sign: Signing In
• High Profile: Setting Up Your Public Profile
• Chapter 3: There’s No Place Like Home: Discovering Etsy’s Home Page
• Home Sweet Home: Etsy’s Home Page
• Tonight’s Head(er)liner: Exploring the Header Bar
• Category Eight: Browsing Etsy’s Category Links
• But Wait! There’s More! Exploring More Ways to Shop from Etsy’s Home Page
• The Velvet Blog: Reading Etsy Blog Posts
• Campaign Promises: Tracking Etsy Campaigns
• Say What? Discovering What Etsy Is
• Playing Footsie: Exploring Footer Links
• ’Appy Days: Exploring the Home Page on the Etsy App
• Chapter 4: Account Trackula: Navigating Your Etsy Account and the Shop Manager
• Hey You! Exploring the You Menu
• Final Account-down: Managing Your Etsy Account
• Shop Talk: Familiarizing Yourself with the Shop Manager
• Chapter 5: Buy and Buy: Finding and Purchasing Items on Etsy
• Gimme One Reason: Understanding Why You Should Buy on Etsy
• Go Fish: Using Etsy’s Search Tool
• Transaction Oriented: Delving into Transaction Details
• A Review to a Kill: Leaving a Review After You Buy
• Case in Point: Filing a Case Against a Seller
• Chapter 6: Safe Word: Maintaining Privacy and Safety on Etsy
• Oh, Behave! Adhering to Etsy’s House Rules
• Private Party: Guarding Your Privacy on Etsy
• Safe Passage: Keeping Yourself Safe on Etsy
• Brooklyn, We Have a Problem: Reporting Issues to Etsy
• Part 2: If You Build It, They Will Come: Setting Up Your Etsy Shop
• Chapter 7: Sell Coverage: Understanding What You Can and Can’t Sell on Etsy
• Yes, We Can! Figuring Out What You Can Sell on Etsy
• Just Say No! Understanding What’s Not Allowed on Etsy
• Off with Their Heads! Knowing What Happens If You Break a Rule
• Chapter 8: Come on In! Creating an Eye-Catching Storefront
• Shop to It: Setting Up Your Etsy Shop
• Picture This: Adding a Cover Photo and Shop Icon to Your Shop
• Title Wave: Adding a Shop Title and Announcement
• All about Me: Adding an About Section
• Let’s See It! Viewing Your Shop
• Team Edit-ward: Editing Your Shop Settings
• Chapter 9: Policy Academy: Setting Your Shop’s Policies
• Fair and Square: General Policy Tips
• Policy Wonk: Using Etsy’s Shop Policies Template
• Chapter 10: The Price Is Right! Pricing Your Pieces
• Formulaic Plot: Breaking Down Your Pricing Formulas
• Eyes on the Price: Evaluating Your Prices
• Something Old: Pricing Vintage Items
• How Low Can You Go? Pricing for Sales
• Part 3: She Sells Seashells (And More): Understanding the Etsy Selling Process
• Chapter 11: Say Cheese! Photographing Your Wares
• I’ll Take That-a-One! Choosing a Camera
• In Style: Styling Your Photos
• Lighting Bug: Lighting Your Shot
• Compose Yourself: Composing Your Shot
• Focus, People! Focusing Your Image
• Shoot, Shoot, and Shoot Some More: Taking Lots of Pictures
• Clean-Up on Image Five: Tidying Up Your Photos with Image-Editing Software
• Chapter 12: Word Up: Composing Engaging Titles and Descriptions
• Headline Muse: Writing Titillating Listing Titles
• Story Time: Telling a Story with Your Listing Description
• SEO Speedwagon: Using Search Engine Optimization to Drive Traffic
• Proofread, Please! Proofreading Your Listing
• Chapter 13: Selling Like Hotcakes: Listing Your Items
• Lister, Lister: Listing a New Item
• Ch-Ch-Ch-Ch-Changes: Editing a Listing
• Copycat: Copying a Listing
• Renewable Resources: Renewing a Listing
• Pull the Plug: Deactivating a Listing
• Rearrange Your Face: Rearranging the Listings in Your Etsy Shop
• Feature Comforts: Featuring an Item in Your Etsy Shop
• Chapter 14: Wrap It Up: Closing the Deal
• You’ve Got Sale: Finding Out You Have a Sale
• Baby Got Track: Keeping Track of Sales
• Guided by Invoices: Handling Invoices
• Show Me the Money: Receiving Payment
• Chapter 15: The Ship Hits the Fan: Shipping Your Items
• The Right (Packaging) Stuff: Obtaining Shipping Supplies
• Package Deal: Showing Your Love and Care with Packaging
• Ship Shop: Comparing Shipping Carriers
• Crafters without Borders: Shipping Internationally
• Ship Happens: Choosing Etsy Shipping Options
• Profile Pick: Saving and Selecting a Shipping Profile
• Print It to Win It: Printing Shipping Labels on Etsy
• Deliverance: Sending Your Package on Its Merry Way
• Marky Mark: Marking the Item as Shipped in Etsy
• Part 4: All Up in Your Bidness: Handling Business Matters
• Chapter 16: High Exposure: Marketing Your Etsy Business
• Brandy, You’re a Fine Girl: Building Your Brand
• Poetry in Promotion: Using Etsy Tools to Promote Your Shop
• Saving Facebook: Promoting Your Etsy Shop on Social Media
• Go Postal: Sending an Email Newsletter
• Chapter 17: You’ve Been Served: Providing Excellent Customer Service
• Pros and Convos: Accessing Etsy Convos
• Let’s Talk: Communicating with Buyers
• Bungle Fever: Handling a Bungled Transaction and Other Tough Issues
• Chapter 18: Business as Usual: Managing Your Etsy Store
• Paradise by the Dashboard Light: Using the Shop Manager Dashboard
• “I’m Just a Bill”: Paying Your Etsy Bill
• Taxing Matters: Appeasing Uncle Sam
• Recording Artist: Keeping Accurate Records
• One Track Mind: Tracking and Analyzing Shop Stats
• An App a Day: Using Etsy Apps to Run Your Store
• Too Legit to Quit: Making Your Business Legit
• The Artist Is Out: Switching to Vacation Mode
• Hanging It Up: Closing Your Etsy Shop
• Chapter 19: Growing Your Etsy Business
• You Got the Whole(sale) World in Your Hands: Selling Wholesale on Etsy
• Howdy Partner: Finding Shop Helpers and Production Partners
• Pattern-Cake, Pattern-Cake: Building a Custom Shop with Pattern
• Going Mobile: Taking Your Etsy Show on the Road
• Part 5: Commune System: Exploring the Etsy Community
• Chapter 20: Community Building: Joining the Etsy Community
• Talk among Yourselves: Using Etsy Forums
• Go Team! Exploring Etsy Teams
• Event Horizon: Staying Apprised of Etsy Events
• Miss Manners: Respecting Community Etiquette
• Chapter 21: OMG, Did You Hear? Keeping Up with Etsy News
• All the News That’s Fit to Print: Exploring the Etsy Blog
• Mail Bonding: Signing Up for Etsy Email Newsletters
• Social Skills: Staying in Touch Using Social Media
• Proto Baggins: Joining Etsy Prototypes
• Chapter 22: A Love-Love Relationship: Showing Your Love for Other Etsy Sellers
• Por Favorite: Favoriting on Etsy
• Follow Me! Following Others on Etsy
• Chapter 23: Help! Getting It When You Need It
• Handy Dandy: Reading the Seller Handbook
• Search and Rescue: Searching for Help on Etsy
• People Person: Getting Personalized Help
• Part 6: The Part of Tens
• Chapter 24: Ten Terrific Tips for Etsy Sellers
• Have a Place for Everything
• Save Time with Twosies
• Organize Your Paperwork
• Use What You Discover from Other Shops
• Offer Service with a Smile
• Network, Network, Network
• Send an Email Newsletter
• Learn to Say No
• Never Give In
• Have Fun!
• Chapter 25: Ten Strategies for Marketing Your Etsy Shop
• Offer Tiered Pricing
• Understand That Giving Begets Giving
• Provide a Guarantee
• Consider a Loyalty Program
• Impose a Deadline
• Create a Great Email Signature
• Connect with Social Media
• Make Google Your Best Friend
• Use Your Items in the Real World
• Help Your Community
• About the Authors
• Advertisement Page
• Connect with Dummies
• End User License Agreement