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• Cover
• Title Page
• Copyright
• Introduction
• About This Book
• Foolish Assumptions
• Icons Used in This Book
• Beyond the Book
• Where to Go from Here
• Part 1: Getting Started with Etsy
• Chapter 1: Handmade for Each Other: Falling in Love with Etsy
• Creative Crusade: Understanding Etsy’s Purpose and Business Model
• Introducing the World of Etsy
• Storefront and Center: Setting Up Your Shop
• Sell’s Angels: Surveying the Etsy Selling Process
• Takin’ Care of Business: Handling Business Matters
• Community Collage: Engaging in the Etsy Community
• Appy Dance: Introducing the Etsy Apps
• Chapter 2: Basic Training: Etsy Account Basics
• Avoiding Trouble: Reviewing Etsy’s House Rules and Terms of Use
• Sign Me Up! Becoming a Registered User
• It’s a Sign: Signing In to Etsy
• Home Sweet Home: Navigating Etsy’s Home Page
• It’s All You: Exploring the Your Account Menu
• Account Trackula: Managing Your Etsy Account
• High Profile: Setting Up Your Public Profile
• Chapter 3: Buy, Buy, Buy: Finding and Buying Items on Etsy
• Gimme One Reason: Why to Buy on Etsy
• What’s Up? Confirming That a Seller Is on the Up-and-Up
• Transaction Oriented: Delving into Transaction Details
• Mobile Order: Shopping in the Etsy App
• Under Review: Leaving a Review After You Buy
• First Aid: Getting Help from the Seller
• Case in Point: Opening a Case Using Etsy’s Purchase Protection Program
• Chapter 4: Safety First: Maintaining Your Privacy and Safety on Etsy
• Oh, Behave! Adhering to Etsy’s House Rules
• Private Party: Guarding Your Privacy on Etsy
• Safe Passage: Keeping Yourself Safe on Etsy
• Part 2: If You Build It, They Will Come: Setting Up Your Etsy Shop
• Chapter 5: Sell Yes: Understanding What You Can and Can’t Sell on Etsy
• Yes, We Can! Figuring Out What You Can Sell on Etsy
• Just Say No! Understanding What’s Not Allowed on Etsy
• Offense Taken: Reporting Prohibited Items
• Off with Their Heads! Knowing What Happens If You Break a Rule
• Chapter 6: Setting Up Shop: Creating Your Etsy Storefront
• Shop to It: Creating Your Etsy Shop
• Banner Day: Adding a Banner and Shop Icon to Your Shop
• Title Wave: Adding a Shop Title and Announcement
• All About Me: Adding an About Section
• Let’s See It! Viewing Your Etsy Shop
• Chapter 7: Upper Management: Using Shop Manager to Run Your Etsy Store
• I Want to See the Manager: Navigating the Shop Manager
• What a Tool: Exploring Shop Manager Tools
• It’s a Setup! Accessing Shop Settings
• Change the Channel: Setting Up Sales Channels
• Chapter 8: Policy Academy: Setting Your Shop’s Policies
• Fair Play: General Policy Tips
• Policy Wonk: Using Etsy’s Policy Settings
• Hey, EU! Adding Seller Details for EU Compliance
• That’s a FAQ, Jack! Fielding Frequently Asked Questions
• Chapter 9: The Price Is Right! Pricing Your Pieces
• Formula One: Pricing Formulas
• Price-a-Roni: Evaluating Your Prices
• Something Old: Pricing Vintage Items
• How Low Can You Go? Pricing for Sales
• Part 3: Sell Coverage: Understanding the Etsy Selling Process
• Chapter 10: Say Cheese! Capturing Product Images
• Choosing a Digital Camera
• Style Guide: Styling Your Shoot
• Lighting Bug: Lighting Your Shot
• Compose Yourself: Composing Your Shot
• Motion Picture: Capturing Video of Your Item
• Clean-Up on Image Five: Editing Images and Videos
• Chapter 11: Use Your Words: Composing Engaging Titles and Descriptions
• SEO Speedwagon: Using Search Engine Optimization to Drive Traffic
• Headline Muse: Penning Persuasive Listing Titles
• Story Time: Telling a Story with Your Listing Description
• Proofread, Please! Proofreading Your Listing
• Chapter 12: For Your Listing Pleasure: Adding and Managing Item Listings
• New Attitude: Listing a New Item
• Ch-Ch-Ch-Ch-Changes: Editing a Listing
• Copycat: Copying a Listing
• Renewable Resources: Renewing a Listing
• Pull the Plug: Deactivating a Listing
• Rearrange Your Face: Rearranging the Listings in Your Etsy Shop
• Feature Comforts: Featuring a Listing in Your Etsy Shop
• Shop Mobile: Managing Listings with the Etsy Seller App
• Chapter 13: Order Up! Processing and Shipping Orders
• You’ve Got Sale: Finding Out You Have a Sale
• Baby Got Track: Keeping Track of Orders
• Show Me the Money: Receiving Payment
• Thanksgiving: Thanking the Buyer
• Handle Me with Care: Packaging Items for Shipment
• Ship Happens: Choosing a Shipping Carrier
• Willing and Label: Using Etsy Shipping Labels
• Deliverance: Sending Your Package on Its Merry Way
• Profile Pick: Saving and Selecting a Shipping Profile
• Crafters without Borders: Shipping Internationally
• Mobile Carrier: Managing Orders on the Etsy Seller App
• Part 4: All Up in Your Business: Handling Business Matters
• Chapter 14: Super Market: Marketing Your Etsy Business
• Brandy, You’re a Fine Girl: Building Your Brand
• Poetry in Promotion: Advertising on Etsy
• Discount of Monte Cristo: Offering Discounts
• Managing Your Discount Offers
• Social Studies: Promoting Your Etsy Shop and Listings on Social Media
• Camera Ready: Sharing Videos with Explore
• Chapter 15: You’ve Been Served: Providing Exceptional Customer Service
• Sliding into your DMs: Accessing Etsy Messages
• Bungle Fever: Handling a Botched Transaction and Other Tough Issues
• Chapter 16: Business as Usual: Managing Your Etsy Shop
• Room and Dashboard: Exploring the Shop Manager Dashboard
• One Track Mind: Tracking and Analyzing Shop Stats
• High Finance: Viewing Your Etsy Financials
• It’s Payday! Changing Your Deposit Schedule
• Recording Artist: Keeping Accurate Records
• Income-ing! Paying Taxes on Shop Income
• Structured Settlement: Choosing a Business Structure
• The Artist Is Out: Switching to Vacation Mode
• Hanging It Up: Closing Your Etsy Shop
• Chapter 17: Growing Your Etsy Business
• Howdy, Partner: Disclosing Shop Members and Production Partners
• Plus One: Leveling Up with Etsy Plus
• Pattern-Cake, Pattern-Cake: Building a Custom Shop with Pattern
• Going Global: Translating Your Shop for a Global Market
• (Art) Fair and Square: Using Square for In-Person Sales
• Part 5: Community Services: Exploring the Etsy Community
• Chapter 18: Community Building: Joining the Etsy Community
• Free Forum: Using Etsy Forums
• Go, Team! Exploring Etsy Teams
• Miss Manners: Respecting Community Etiquette
• Chapter 19: News Attitude: Keeping Up with Etsy News
• Dear Diary: Exploring the Etsy Journal
• Mail Bonding: Signing Up for Etsy Email Newsletters
• Social Skills: Staying in Touch Using Social Media
• Proto Tip: Joining Etsy Prototypes
• Chapter 20: Help Me! Getting Help on Etsy
• Search and Rescue: Finding Help on Etsy
• Help Us, Etsy-Wan Kenobi: Contacting Etsy Support
• Forum Letter: Finding Answers in the Etsy Forums
• Handy Dandy: Studying the Seller Handbook
• Part 6: The Part of Tens
• Chapter 21: Ten Terrific Tips for Etsy Sellers
• Have a Place for Everything
• Stock Up to Save Time
• Organize Your Paperwork
• Use What You Discover from Other Shops
• Offer Service with a Smile
• Connect, Connect, Connect
• Test and Experiment
• Learn to Say No
• Never Give In
• Have Fun!
• Chapter 22: Ten Strategies for Marketing Your Etsy Shop
• Offer Tiered Pricing
• Give to Get
• Provide a Guarantee
• Consider a Loyalty Program
• Impose a Deadline
• Send an Email Newsletter
• Wear Your Items in the Real World …
• … and on Social Media, Too
• Do More than Pose
• Help Your Community
• Index
• About the Authors
• Connect with Dummies
• End User License Agreement