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• Contents
• Examples
• Foreword
• Preface
• Acknowledgments
• The Author
• Introduction: Why Storytelling?
• What is the Storytelling Method?
• You are Already a Storyteller
• Chapter One: First Steps: Getting Ready for Grantseeking
• Get Prepared
• Is The Project Fundable?
• Don’t Let a Bad Proposal Disguise a Good Idea
• Is Your Story Ready to Be Told?
• Know What You’re Raising Money For
• Get Ready to Tell Your Story
• Be a Reporter
• Be a Researcher
• “Talk” Your Story
• Summary
• Chapter Two: Research and Relationships: Finding and Cultivating Your Audience
• Efficient Research: The Four Filters Plus One
• The Four Filters Plus One-Up Close
• Subject Area
• Geographic Preference
• Type of Financial Need
• Dollar Range of Grants
• Relationships: The Plus – One Filter
• How Much Money to Request
• How Long Your Grantmaker List Should Be
• How to Find the Grantmakers
• The Foundation Center Libraries
• The Internet
• Nonprofit Agencies Doing Similar Work
• Publications and Other Media
• Your Professional Network
• Recruiting Others to Help You
• What to Do With Your “Short List” of Grantmakers
• Cultivating an Audience
• Using Connections
• Busting A Popular Myth
• Summary
• Chapter Three: The Short Story: Writing Letters of Inquiry
• Purpose of the Letter of Inquiry
• The Key Word is Fit
• How to Craft a Letter of Inquiry
• Summary
• Chapter Four: The Proposal Narrative: Introducing the Characters and the Place
• Open With a “Hook”
• Present Fundamental Information
• Introduce the Hero
• How Long Should the Introduction Be?
• Establishing Credibility for a Start – Up Agency
• Introducing the Hero: Examples
• Advice About Mission Statements
• Introduce the Other Main Characters
• Writing About the Other Main Characters
• Writing About Main Characters Other Than People
• Establish a Sense of Time and Place
• Creating a Sense of Time
• Creating a Sense of Place
• Summary
• Chapter Five: The Need or Problem: Building Tension and Confl ict into Your Story
• Understanding the Story ARC
• Who is the Antagonist?
• How Long Should the Needs Section Be?
• Applying the Storytelling Method
• Presenting the Antagonist
• Telling the Back Story
• Joining Forces With Other Heroic Agencies
• Using Data and Statistics Effectively
• Citing Sources, Using Footnotes, and Checking Facts
• Putting a Human Face on the Problem
• Giving the Lead Characters a Voice
• Whose Need is it Anyway?
• Pulling it All Together
• Summary
• Chapter Six: Goals, Objectives, and Methods: Making Changes by Addressing the Problem
• The Goals and Objectives Section
• The Difference Between Goals and Objectives
• Your Agency as Hero, Not Superhero: Keeping Objectives Realistic
• Length and Format of the Goals and Objectives Section
• The Methods Section
• How Much Detail to Include in the Methods Section
• Tips About Timelines and Bulleted Lists
• Program Promises
• Summary
• Chapter Seven: Evaluation and Future Funding: Writing the Epilogue and Planning for a Sequel
• The Epilogue and Why It’s Important
• Evaluation Tools, Strategies, and Reports
• How to Write a Compelling Evaluation Section
• The Sequel and Why It’s Important
• Why You Need a Future Funding Plan
• The Future Funding Section
• Summary
• Chapter Eight: The Budget: Translating Your Story from Words to Numbers
• Who Translates the Narrative to Numbers?
• What the Budget Is
• How to Budget for Continuing Programs
• How to Budget for New Programs
• A Note About Budget Notes
• Expected Revenues: More Detail
• Expected Expenses: More Detail
• Other Costs That Can Be Allocated in a Program Budget
• Take Only One Bite of the Apple
• Including In – Kind Contributions
• Cash Flow Analysis
• Financial Statements
• Summary
• Chapter Nine: The Summary, Titles, and Headings: Preparing Your Marketing Copy
• Why the Summary is Like a Book Jacket
• Write the Summary After the Proposal
• The Summary’s Significance
• What the Summary Means to Grantmakers: An Insider’s View
• Persuasive Titles and Headings: A Few Carefully Chosen Words
• Program Titles
• Section Headings
• Summary
• Chapter Ten: Packaging: Publishing Your Proposal Story
• No Boilerplate Proposals
• Applying Online
• All Dressed Up and Someplace to Go: The Packaging of a Paper Submission
• White Bond Paper
• Ample Margins
• Adequate Type Size
• Single Spacing
• No Binders!
• An Escort for the Proposal: The Cover Letter
• Accompanying Documents
• Mandatory Traveling Companions
• Optional or Occasional Traveling Companions
• Delivery of the Proposal
• Repackaging Your Proposal: The Letter Format
• Summary
• Chapter Eleven: Site Visits and Beyond: Interacting with Funders
• How to Stage a Site Visit
• Communicating with Funders
• What to Do When the Funder Says No
• What to Do When the Funder Says Yes
• Beyond the Grant Award
• Summary
• Chapter Twelve: Beyond Grants: Applying the Storytelling Method
• Elevator Speech
• Mission Statement
• Case Statement
• Appeal Letters
• Brochures
• Web Site Content
• Annual Reports
• Government Grants and Storytelling?
• Beyond Nonprofits
• Afterword
• Appendix: The Final Manuscript: Two Letter Proposal Samples
• Index
• End User License Agreement