Efnisyfirlit

• About the author
• Foreword by David L. Cooperrider
• Acknowledgements
• Online resources
• Prologue: An introduction to the book
• On strategic corporate social responsibility (CSR)
• About this book
• The second edition of this book
• Abbreviations
• Part I CSR thought
• 1 Our changing world and the evolution of CSR
• Introduction: The importance of corporate social responsibility (CSR)
• CSR defined and debated
• CSR: What’s in the name?
• A brief history of CSR thought
• From a narrow view to a broad view of business responsibilities
• The narrow view
• The broad view
• Drivers for change
• Business motivation for CSR
• Business as a force for good
• Social entrepreneurship and social business
• B Corps
• Summary
• Key definitions
• References
• Further reading and links
• 2 From CSR pyramids to shared value and beyond: CSR models and frameworks
• Introduction: There is nothing so practical as a good theory
• The CSR pyramid
• Criticism of the CSR pyramid
• An alternative pyramid
• CSR stages: Pathways to being more responsible
• Creating shared value
• Importance and limitations
• Explicit and implicit CSR
• Offensive and defensive CSR
• CSR congruence model
• Strategic CSR
• Summary
• Key definitions
• References
• Further reading and links
• 3 Moving beyond shareholders: Internal and external stakeholders
• Introduction: Every business has stakeholders
• Stakeholders defined
• The importance of stakeholder theory to CSR
• Who the stakeholders are: Lists and typologies
• Three circles of stakeholders
• Internal and external stakeholders
• Primary and secondary stakeholders of a conscious business
• From stakeholder prioritisation and management to integration
• Stakeholder prioritisation
• Three levels of stakeholder management
• Stakeholder integration and the Win6 approach
• Multi-stakeholder initiatives
• Stakeholder-related CSR issues
• Employees: Fair employment
• Suppliers: Fairtrade
• Consumers: Ethical trade and ethical marketing
• Governments: Partnership beyond taxes
• Summary
• Key definitions
• References
• Further reading and links
• Part II CSR approaches and implementation
• 4 Business ethics: How philosophy can help us make ethical decisions in today’s business
• Introduction: The importance of business ethics to CSR
• Ethics and business ethics defined
• What guides our behaviour in the workplace?
• Morality and values
• Personal values
• Corporate values
• Three philosophical approaches: Implications for management
• Deontology
• Utilitarianism
• Virtue ethics
• Ethical relativism
• Business ethics in practice: Ethical and unethical conduct
• Ethical people management
• Fraud
• Corruption
• Conflict of interest
• Insider trading
• Whistleblowing
• Ethical issues with CSR
• Ethical dilemmas and decision making
• The four paradigms approach
• Ethical decision-making frameworks
• Creating and leading an ethical organisation: Managerial tools
• A practical guide to enhancing workplace ethics
• Summary
• Key definitions
• References
• Further reading and links
• 5 The S in CSR: Social and global issues
• Introduction: Business and society
• Responsibility towards society and the community
• SDGs and social responsibility
• Poverty and hunger
• Human rights and modern slavery
• Political issues and corporate activism
• Business and peace
• Equality, inclusion and diversity
• Gender equality
• LGBTQ+ rights
• Facing a major global crisis: The case of COVID-19
• Summary
• Key definitions
• References
• Further reading and links
• 6 Environmental sustainability: The role of business in sustainable development
• Introduction: Environmental sustainability – an urgent matter
• Climate change
• Climate action and activism
• Sustainability defined
• Sustainable development
• Environmental SDGs
• The business case for sustainability
• Sustainability as the key driver of innovation
• The circular, green and blue economies
• The circular economy
• The green economy
• The blue economy
• Corporate response to natural disasters
• Sustainability business tools: Sustainable managerial practices
• The journey to sustainability
• Sustainable supply-chain management
• Working with all stakeholders to improve sustainability
• Summary
• Key definitions
• References
• Further reading and links
• 7 Responsible leadership: Inspiring CSR
• Introduction: The role of responsible leadership in CSR
• CSR and the role of leadership
• Sustainable, responsible and ethical leadership
• Sustainable leadership
• Responsible leadership
• Ethical leadership
• Leading with a ‘why’: Purpose-driven leadership
• The importance of vision and transformational leadership
• The leader as a servant
• Being true to self: Authentic leadership
• Shared leadership
• Conscious leadership
• The holistic approach to CSR leadership
• Summary
• Key definitions
• References
• Further reading and links
• 8 All aboard: Involving stakeholders in CSR
• Introduction: Moving from stakeholder management to involvement and integration
• Employee involvement in CSR
• Employee engagement and CSR: Two aspects
• Involving employees in CSR: Motivations and benefits
• Three models of employee engagement in CSR
• CSR congruence model
• Employee-led CSR
• Social intrapreneurship
• Corporate volunteering
• Employee giving
• Involving employees in sustainability
• Consumers: Sustainable and ethical consumerism and consumer philanthropy
• Mindful and sustainable consumption
• Involving investors and shareholders
• Socially responsible investment (SRI)
• Social screening, community investment and shareholder activism
• How to involve shareholders in CSR
• Summary
• Key definitions
• References
• Further reading and links
• Part III CSR measurement and connection
• 9 CSR impact: Creating, measuring and communicating the impact
• Introduction: We treasure what we measure
• Social impact, collective impact and social impact assessment
• The importance of measuring impact
• Social impact measurement tools and methods
• Logic models
• Theory of change
• Social return on investment (SROI)
• Social accounting and audit (SAA)
• SIMPLE: Social IMPact measurement for local economies
• Measuring SDG progress
• Impact measurement challenges
• Summary
• Key definitions
• References
• Further reading and links
• 10 Benchmarking CSR: Frameworks, standards, certifications and indices
• Introduction: The importance of CSR benchmarking
• Frameworks and guidelines
• The UN Global Compact (UNGC)
• OECD Guidelines for Multinational Enterprises
• Standards
• ISO 26000 (Guidance on social responsibility)
• ISO 14000 family of environmental management standards
• SA8000 (social accountability)
• The Higg Index
• Certifications and labels
• Fairtrade
• Rainforest Alliance
• Forest Stewardship Council
• Indices
• Dow Jones Sustainability Index
• NASDAQ OMX: Green Economy Index
• Lessons and implications
• Summary
• Key definitions
• References
• Further reading and links
• 11 CSR reporting
• Introduction: From measurement to reporting
• Why CSR reports? The roles and goals of CSR reporting
• Who CSR reports are for
• What companies report about
• Using CSR reporting as an effective communication tool
• How to report: Reporting options
• Basic reporting
• Full CSR reports
• Advanced reporting
• Integrated reporting
• Game-changing reporting
• CSR stages and reporting options
• Global Reporting Initiative (GRI)
• CSR reporting analysis model
• Related challenges
• Reporting tips and tools
• Summary
• Key definitions
• References
• Further reading and links
• 12 CSR and marketing: Three frontiers
• Introduction: Holistic CSR and marketing
• CSR and marketing: Should we PR our CSR?
• Three strategies for CSR marketing
• Advantages and risks of CSR marketing
• CSR and consumer behaviour
• Storytelling in CSR marketing
• CSR as a competitive advantage
• Ethical and sustainable marketing
• Seven basic practices of normative marketing ethics
• Five essential ethical precepts for enlightened marketing
• Marketing codes of ethics
• Sustainable marketing
• Unethical marketing and greenwashing
• Social marketing by business
• CSR marketing: Best practices
• Summary
• Key definitions
• References
• Further reading and links
• 13 The way forward: Making the shift
• Introduction: Changing for a sustainable future
• Organisational change
• Five imperative questions
• Force field analysis model and CSR
• Appreciative inquiry
• Kotter’s eight steps for organisational change
• CSR-specific change-management frameworks
• The integrative framework
• The six insights towards sustainability
• Implementing strategic CSR
• The way forward: Challenges and opportunities
• The future of CSR
• Epilogue
• Summary
• Key definitions
• References
• Further reading and links
• Index