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• Cover Page
• Title Page
• Copyright Page
• Contents
• Introduction to your Course Companion
• How to use this book
• Part One – Strategy
• 1.1 Thinking like a strategist
• 1.2 Strategic themes
• Part Two – Core Areas of the Curriculum
• 2.1 What is strategy?
• 2.2 Strategic planning and control in organisations
• 2.3 Analysis of the macro (far) environment
• 2.4 Analysis of the industry
• 2.5 Analysis of the customer interface (markets and products)
• 2.6 Competitive advantage
• 2.7 Resource analysis
• 2.8 The value chain
• 2.9 Organisational culture
• 2.10 Growth and development
• 2.11 Internal and external methods of development
• 2.12 Internationalisation
• 2.13 Choosing your strategy
• 2.14 Suitability, feasibility and acceptability (SFA)of the strategy
• 2.15 Implementing your strategy
• 2.16 Strategic leadership issues
• Part Three – Study, Writing and Revision Skills
• 3.0 Introduction
• 3.1 Reflective learning
• 3.2 Useful ways to think
• 3.3 Motivation and time management
• 3.4 Speed reading
• 3.5 Memory techniques
• 3.6 Making the most of your lectures
• 3.7 Making the most of your seminars
• 3.8 Essay writing techniques
• 3.9 Writing in an academic style
• 3.10 Case study analysis
• 3.11 Presentation and examination hints and tips
• Glossary
• References
• Author Index
• Subject Index