Efnisyfirlit

• Title Page
• Copyright
• Contents
• Preface
• Acknowledgments
• Part I. Introducing Sport Communication
• Chapter 1. Study of Sport Communication: Revolutionary Change, Abundant Opportunities
• Growth and Magnitude of the Sport Industry
• Television Contracts and Growth in Sport Franchise Values
• Segmentation of the Sport Industry
• Role of Communication in the Sport Industry
• Study of Sport Management
• Study of Sport Communication
• Preparing for a Career in Sport Communication
• Chapter Wrap-Up
• Chapter 2. Careers in Sport Communication
• Careers in Management
• Careers in Media
• Careers in Support Services
• Careers in Entertainment
• Other Career Opportunities
• Increasing Your Marketability Through Ancillary Activities
• Your Keys to Entering the Field
• Chapter Wrap-Up
• Chapter 3. History and Growth of Sport Communication
• Early Eras of Sport Journalism
• Golden Age of Sport
• Perspective Period
• Transition Years
• Pioneering Visions: Pete Rozelle and Roone Arledge
• Contemporary Sport Communication and Digital Sport Communication
• Chapter Wrap-Up
• Chapter 4. Sociological Aspects of Sport Communication
• Race and Ethnicity
• Sociocultural Issues and Sport Activism
• Gender and Sport Media
• Nationalism and Sport Media
• Current Sociological Issues Affecting Sport Media
• Chapter Wrap-Up
• Part II. Examining the Strategic Sport Communication Model (SSCM)
• Chapter 5. Sport Communication and the SSCM
• Definition of Sport Communication
• Theoretical Framework of Sport Communication
• Elements of Sport Communication
• Popular Theories in Sport Communication
• Strategic Sport Communication Model
• Chapter Wrap-Up
• Chapter 6. Personal Sport Communication
• Forms of Personal Communication in Sport
• Interpersonal Sport Communication
• Elements of the Interpersonal Sport Communication Process
• Nonverbal Communication in Sport
• Verbal Communication in Sport
• Effective Interpersonal Sport Communication: Skill Development
• Chapter Wrap-Up
• Chapter 7. Organizational and Leadership Communication in Sport
• Organizational Sport Communication
• Three Organizational Features That Affect Communication
• Forms of Communication in Sport Organizations
• Leadership Communication in Sport
• Chapter Wrap-Up
• Chapter 8. Sport Mass Media: Convergence and Shifting Roles
• Twenty-First–Century Media Convergence and Corporate Consolidation
• Sport Publishing and Print Sport Communication
• Newspaper Sport Coverage
• Wire Services and Technological Advancements
• Web and Social Sport Media
• Sport Magazines
• Sport Books
• Electronic and Visual Communication
• Chapter Wrap-Up
• Chapter 9. Digital, Mobile, and Social Media in Sport
• Digital Sport Media: Interactivity and the Internet
• Internet Use in Sport
• Model for Online Sport Communication
• Digital Sport Media Communication Channels
• Chapter Wrap-Up
• Chapter 10. Integrated Marketing Communication in Sport
• Characteristics of the Sport Product
• Advertising
• Sponsorship
• Use of Athlete Endorsers
• Digital Media
• Use of Data Analytics in IMC
• Chapter Wrap-Up
• Chapter 11. Public Relations and Crisis Communication in Sport
• Historical Perspectives and Trends in Public Relations
• Effective Public Relations
• Media Relations
• Digital Public Relations Tools
• Community Relations
• Communication During a Crisis
• Chapter Wrap-Up
• Chapter 12. Sport Communication Research
• Practical Research in the Media Industry
• Data, Data Visualization, Technology, and Social Media
• Academic Research in Sport Communication
• Chapter Wrap-Up
• Glossary
• Bibliography
• Index
• About the Authors