Efnisyfirlit

• Cover
• Halftitlepage
• Resources
• Titlepage
• Contents
• List of Figures
• List of Tables
• Introduction
• Business school education today
• So should you go to business school?
• Using this book
• What is MBA knowledge?
• The MBA disciplines
• How this book is organized and how to use it
• Tests
• Additional online learning resources
• 01 Accounting
• The rules of the game
• Fundamental conventions
• Accounting conventions
• The rule makers
• Bookkeeping – the way transactions are recorded
• Cash flow
• The income statement/profit and loss account
• The balance sheet
• Filing accounts
• Financial ratios
• Analysing accounts
• Accounting ratios
• Getting company accounts
• Ratio analysis spreadsheets
• Break-even analysis
• Online video courses and lectures
• Online video case studies
• 02 Finance
• Sources of funds
• How leverage/gearing works
• Borrowed money
• Banks
• Bonds, debentures and mortgages
• Asset-backed financiers
• Equity
• Sources of equity capital
• Hybrids
• Cost of capital
• Investment decisions
• Perpetuities
• Budgets and variances
• Online video courses and lectures
• Online video case studies
• 03 Marketing
• Getting the measure of markets
• Understanding customers
• Segmenting markets
• The marketing mix
• Selling
• Negotiating
• Market research
• Net promoter score (NPS)
• Marketing online
• Digital marketing
• Online video courses and lectures
• Online video case studies
• 04 Organizational behaviour
• Strategy vs structure, people and systems
• Structures – the options
• Building and running a team
• The board of directors
• People
• Motivation
• Leadership
• Management
• Delegation: the essential management skill
• Systems
• Managing change
• Culture
• Online video courses and lectures
• Online video case studies
• 05 Business history
• How business history is studied in business schools
• Babylon and beyond (4000 BC–1000 AD)
• Mediaeval merchants (1000–1700)
• The era of ventures (1700–1900)
• The age of financial panics (1900–Present)
• Online video courses and lectures
• Online video case studies
• 06 Business law
• Corporate structures
• Employment law
• Employment legislation
• Intellectual property
• Online video courses and lectures
• Online video case studies
• 07 Economics
• Schools of economic thought
• Micro vs macroeconomics
• Market structures
• Essential economics
• Business cycles
• Inflation
• Interest rates
• Economic policy and tools
• More concerns
• The broken window fallacy
• Trade agreements
• Globalization – the end of?
• Online video courses and lectures
• 08 Entrepreneurship
• Why entrepreneurship matters
• Who makes a good entrepreneur?
• Entrepreneurial categories
• Family business
• Business incubators: where entrepreneurs hang out
• Online video courses and lectures
• Online video case studies
• 09 Ethics and social responsibility
• Teaching ethics and social responsibility in business schools
• Owners vs directors: the start of the ethical tug of war
• Understanding stakeholders
• Mapping out the stakeholders
• Assessing obligations
• Stakeholder strategies
• Implementing ethical and responsible strategies
• Does being ethical pay off?
• Online video courses and lectures
• Online video case studies
• 10 Operations management
• Supply chain management
• Outsourcing and the supply chain
• Production methods and control
• After Lean?
• Inventory management
• Quality
• Information technology
• Supply chain channel structures
• Online video courses and lectures
• Online video case studies
• 11 Quantitative and qualitative research and analysis
• Quantitative research and analysis
• Qualitative research and analysis
• Triangulation
• Web analytics
• Online video courses and lectures
• Online video case studies
• 12 Strategy
• Devising strategy – the overview
• The experience (or learning) curve
• Differentiation
• Focus
• First to market: possible international advantages
• Industry analysis
• Shaping strategy – tools and techniques
• Environmental
• Hierarchy of purpose
• Mergers and Acquisitions
• Online video courses and lectures
• Online video case studies
• Index
• Copyright