Efnisyfirlit

• Cover
• Seriespage
• Endorsements
• Titlepage
• Contents
• List of figures
• About the Author
• Acknowledgments
• Dedication
• 01 Marketing is dead
• Everyone is an influencer, and everyone is a competitor
• References
• 02 Stranded in a digital ocean
• Write this down: attention is the commodity, not followers
• Getting social media users to engage
• Be where your customers are
• Analyze what content works
• Less promotion, more interaction
• References
• 03 How to be savage AF—like Randy
• Be likeable but be a savage
• Finding your brand mentions
• Finding your brand mentions alongside competitor brands
• Finding your competition’s mentions in specific contexts
• Using industry mentions to find prospective customers
• Monitoring reviews of your brand
• Engaging with your competitors’ social media ads
• Strategies to change how your company is perceived on social media
• References
• 04 Don’t be mad at Facebook; you just suck at marketing
• Don’t hate Facebook—get better at marketing
• Understanding Facebook’s algorithm
• Types of content to avoid posting on Facebook
• How to growth hack your Facebook content
• Create content that converts
• Conducting an audit of your Facebook pages
• References
• 05 Swipe right: sales and marketing is no different from finding your match on Tinder
• The start of Snapchat
• Don’t overly rely on platforms
• Living in a Tinder world
• Carefully map out your story, aka “storyboarding”
• Write short one- or two-sentence captions
• Ask open-ended questions to maximize engagement
• Ditch stock photography and replace it with real-life user-generated moments
• Marketing is like dating
• Reference
• 06 Growth hacking your way to greatness
• Cheating isn’t winning
• Growth hacking
• Facebook Groups
• LinkedIn Groups
• Facebook Watch Party
• Native blogging
• How to frame content for maximum engagement
• Create Instagram and Twitter pods
• Automate engagement with bots
• 07 The celebrity effect: key lessons marketers need to learn from A-list celebrities
• Being genuine is key to creating content that connects
• Can brands create their own Shiggy challenges?
• Five key points for social media success
• Ten steps to telling the perfect story
• Reference
• 08 Transforming your advocates into the faces of your brand
• Why does employee advocacy really matter?
• Getting buy-in throughout the company
• Keys to successful employee advocacy program rollouts
• How to keep up momentum after launching
• How HR can turn employees into advocates
• Why HR should get involved
• Key steps for HR
• References
• 09 Bringing it all together
• How to hack the Facebook algorithm
• Cracking the code on Instagram
• Turn customers and employees into advocates
• Have a strategy for each platform
• Tools to use
• FAQs
• Above all, be social
• 10 The power of personality and persuasion
• Meet “The 5Ps of Success”
• Add rich media content
• Update often and monitor
• Join LinkedIn Groups
• Find relevant groups
• Introduce and engage
• Create industry thought leadership
• Create video content
• Have a plan and be consistent
• You can’t post once a day and walk away
• Each channel requires its own strategy
• What to do in between posts
• Reference
• 11 Judgment day: the battle of AI versus humans
• Machine learning
• Predictive analytics
• Artificial intelligence
• The future is happening now
• Buying “fake” followers and “fake” engagement
• Following and unfollowing tactics
• Auto-like and auto-comment
• References
• 12 As social media evolves, marketers must evolve or die
• Evolve or die
• How to continue to engage new audiences
• Millennials and the C-suite
• The platforms
• Final thoughts
• The new marketing department
• Create your influencers
• Conversational marketing
• How to tell your story and gain organic reach on TikTok
• Tapping into the TikTok community
• Your hero’s journey
• Using text overlay
• Making your music count
• Following the trends
• Understanding the TikTok algorithms
• The story of Doggface
• The end of video marketing
• Conclusion
• References
• 13 Marketing in a post-pandemic society
• Lead with empathy
• Be open and honest
• Humanize your brand
• Personalize social media channels
• Finding new customers and sales opportunities
• Put in the work now to reap rewards over time
• References
• Afterword by Brian Solis
• Index
• Copyright