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• Contents
• Preface
• Acknowledgments
• Chapter 1: The Portfolio Process—Start to Finish
• You Need a Portfolio
• A Portfolio Must Stand Alone
• Start Building Your Portfolio
• Tailor the Portfolio to Your Area of Specialization
• Be Prepared
• Chapter 2: Planning Your Portfolio
• Concept
• Content
• Follow-through
• Career Development Checklist
• Layout and Design Evaluation Sheet
• Chapter 3: The Traditional Portfolio: The Résumé, Cover Letter, and Business Card
• What Goes into the Written Part of Your Portfolio?
• The Résumé
• Cover Letter
• Business Card
• Designing Your Self-Promotional Package
• Chapter 4: The Traditional Portfolio: Design and Art Projects
• Organizing Your Portfolio
• Professional Portfolio Presentation
• Additional Display Guidelines
• Portfolios for Different Design Disciplines
• The Rough Book and the Sketchbook
• The Artist’s Statement
• Chapter 5: The Digital Portfolio: CD-ROMs, DVDs, and Web Sites
• CD-ROM/DVD- or Web-Based Portfolio?
• Size and Speed: Primary Criteria
• Deciding Which Multimedia Authoring Program to Use
• Master of the Web: Choosing a Hypertext Markup Language (HTML) Program Editor
• Putting It All Together: Additional Software Options
• Planning Your Web Design Project
• Chapter 6: The Digital Portfolio: Technical Elements
• Preparing Work for Digital Presentation
• Coordinating Graphics Formats
• Inserting, Resizing, and Moving Graphics
• Compressing Files to Reduce Size
• Using Color Spaces for Multimedia Design
• Transferring Artwork into the Computer
• The Lowdown on Downloads
• Scaling the Learning Curve
• Chapter 7: The Design Phase
• Organize, Organize, Organize
• Designing a Visual Theme: Making Your Portfolio Unique
• Navigation: How to Get There from Here
• Using Color Effectively
• Color and Your Portfolio Interface
• Color Wrap-up
• Chapter 8: Working with Type
• A Brief Lesson on Type for Multimedia Design
• Using Type to Express Your Artistic Vision
• Visual Organization
• The Importance of Consistency
• Body Copy
• The Psychology of Type
• Ten Rules for Good Type Design
• Chapter 9: Maneuvering around Your Site
• Getting There from Here
• Navigation Techniques for Successful Interface Design
• Strategizing Navigation
• Choosing the Best Navigation System for You
• Navigation Review
• Chapter 10: The Web-Based Portfolio: Web Page Design
• Why Web Page Design Isn’t Like Page Design
• Step 1: Start with a Layout
• Step 2: Gather Your Assets
• Step 3: Create and Code Your Interface
• Step 4: Publish Your Pages
• Final Thoughts
• Chapter 11: The Web-Based Portfolio: Technical Elements
• Do-It-Yourself Web Site Development
• Finding a Web Host
• Promoting Your Site
• Final Thoughts
• Chapter 12: Multimedia and Your Interface
• Multimedia and the Digital Portfolio
• Adding Audio to Your Portfolio
• Meeting the Video Challenge
• Chapter 13: Designer Checklists
• Designer Checklist for Digital Portfolios
• Design Elements Checklist
• Technical Design Checklist
• Miscellaneous Designer Checklist
• Final Thoughts
• Chapter 14: Using Social Media to Land a Great Job
• Building Your Brand Identity
• Chapter 15: Taking Interviews and Presenting Your Portfolio
• Preparing for a Job Interview
• How to Take a Successful Interview
• Types of Interviews
• Presenting Your Portfolio
• Length and Breakdown of Interviews
• Your Turn to Ask
• Close the Interview and Follow Up
• Second-Interview Structure
• Interviewing: A Two-Way Street
• Responding to a Job Offer
• Glossary
• Print Resources
• Electronic Resources
• Glossary
• Bibliography
• Index