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• Cover
• Title
• Copyright
• List of Downloadable Materials
• Preface
• Note
• About the Authors
• Introduction: The MBA Degree Experience
• The Classroom
• The Community
• The Career Search
• Life Balance
• Notes
• 1: Accounting Principles
• The Framework of Accounting: The Balance Sheet Equation
• Accrual Accounting
• A Step-by-Step Guide to Reading Annual Reports
• Assessing the Financial Health of the Firm
• Managerial Accounting: Assessing Performance Against a Plan
• Accounting in MBA Curricula
• Concluding Remarks
• Notes
• 2: The Principles of Economics
• Microeconomics
• Macroeconomics
• Savings, Exports, and the Crisis of 2008–2009
• Appendix: Courses in Economics at Top Business Schools
• 3: Introduction to Business Ethics
• What Constitutes an Ethical Issue?
• Tools of Moral Reasoning
• A Method for Understanding Capitalism in Ethical Terms
• Ethical Challenges to Business
• Business Ethics in MBA Curricula
• Notes
• For Further Reading
• 4: Marketing Management
• Understanding Customers and the Market
• Developing a Specific Market Offering
• Delivering Customer Value
• Marketing in MBA Curricula
• Notes
• 5: Financial Management
• Principle #1: Think Like an Investor
• Principle #2: Invest When the Intrinsic Value of an Asset Equals or Exceeds its Cost
• Principle #3: Sell Securities (Raise Funds) When the Cash Received Equals or Exceeds the Value of Securities Sold
• Principle #4: Ignore Options at Your Peril: They Are Pervasive and Can Strongly Influence a Decision
• Conclusion: Principle #5 Says If You Get Confused, See Principle #1
• Financial Management in MBA Curricula
• MBA Careers in Finance
• Notes
• For Further Reading
• 6: Operations Management
• Defining Operations Effectiveness
• Principles of Operations Effectiveness
• Operations Strategy versus Effectiveness
• Operations Management in MBA Curricula
• Note
• For Further Reading
• 7: Managing People
• Introduction
• Understanding Ourselves and Others
• Engaging with Others One-on-One
• Collaborating with Others
• The Organizational Level
• Some Practical Principles
• MBA Concepts in Action
• Managing People in MBA Curricula
• MBA Careers in General Management
• Notes
• 8: Supply Chain Management
• Inventory: Root Causes
• Inventory: More versus Less
• Forecasts
• Bullwhip Effect
• Competitive Positioning
• Making Tactical Trade-Offs
• Balancing Cooperative Relationships with Competitive Pricing
• Global Outsourcing
• Managing a Global Supply Chain
• Supply Chain Management in MBA Curricula
• 9: Strategy—Defining and Developing Competitive Advantage
• What Is Strategy?
• The Strategy Development Process
• Strategy in MBA Curricula
• MBA Careers in Strategy
• Notes
• 10: Financial Analysis and Firm Valuation
• Part I: Historical Ratio Analysis
• Part II: Forecasting Financial Statements
• Part III: Firm Valuation
• Part IV: Other Critical Considerations in Financial Analysis
• MBA Concepts in Action
• Financial Analysis and Firm Valuation in MBA Curricula
• Notes
• 11: Consumer Behavior
• Culture
• Social Groups
• The Decision-Making Process
• Consumer Behavior in MBA Curricula
• Notes
• For Further Reading
• 12: New Product Creation
• Maintaining the Lifeblood
• New Product Creation in MBA Curricula
• 13: Entrepreneurship
• What Is an Entrepreneurial Opportunity and Where Does It Come From?
• Individuals and Macro Forces and Trends: The Nexus of Opportunity and the Individual
• Problems in Pursuing an Opportunity with Limited Resources
• Entrepreneurship in MBA Curricula
• Notes
• For Further Reading
• References
• 14: Emerging Markets and Development
• The New World Economy
• The Rise of the New Giants
• A Simple Accounting of Economic Growth
• Demographics
• The Employment Rate (1 Minus the Unemployment Rate)
• Average Worker Productivity
• An Example: Dell Tries Brazil
• Institutions and Emerging Economies
• Examples: Corruption and Bureaucratic Inefficiency
• Some Guiding Principles for Emerging Markets
• Courses on Development and International Business
• Notes
• 15: Enterprise Risk Management
• What Is Enterprise Risk Management?
• Hedging
• MBA Concepts in Action
• Notes
• 16: Leading from the Middle
• Caught in the Middle
• Middle Managers as Translators
• Thinking Like Designers
• Acting Like a Partner
• Be a Teacher
• Why Tools Aren’t Dropped and What to Do about It
• Notes
• 17: Managing Teams
• The Essence of Teamwork
• The Case for Strong Teamwork
• The Good, the Bad, and the Ugly Concerning Teams and Teamwork
• Different Teams, Same Teamwork Needed
• The Platform for Strong Teams and Teamwork
• Setting the Record Straight about Team Myths
• Great Teamwork or Not
• Improving Teamwork
• Summary
• MBA Concepts in Action
• Managing Teams in MBA Curricula
• Notes
• 18: Starting Your New Career with an MBA
• Self-Assessment
• Defining a Career Objective
• Researching the Market
• Preparing Marketing Materials
• Going to Market
• Tracking and Evaluating
• Landing the Job
• Getting Started
• Index
• End User License Agreement