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• The Sustainable MBA: A Business Guide to Sustainability
• Copyright
• Contents
• Preface
• Acknowledgments
• Part 1: Setting the Scene
• Chapter 1: About this Book
• Who is The Sustainable MBA for and why should I read it?
• What you will find in The Sustainable MBA
• How The Sustainable MBA is organized
• Ideas on how to use this book
• Planet Earth fact sheet
• Chapter 2: What is Sustainability?
• The basics
• Other definitions
• Sustainable development: A global effort
• Working together: Stakeholders in sustainability
• Chapter 3: What does this Mean for Business?
• The business case
• The sustainability sales pitch
• Chapter 4: The Sustainability Journey
• The journey
• What does a leading company look like?
• Chapter 5: Getting Started
• Step by step
• Getting past internal excuses
• Part 2: The Core Topics
• Chapter 6: Accounting
• Why is it important?
• The key concepts
• Full or true cost accounting
• Materiality
• Key performance indicators
• Measuring social impact
• Sustainability in financial statements
• Integrated reporting
• Assurance
• Challenges?
• Trends and new ideas
• Bringing it all together
• Increased disclosure
• Recognizing unrecognized assets
• Different forms of reporting
• Shadow reporting
• Sustainability reporting
• Chapter 7: Economics
• Why is it important?
• The key concepts
• Sustainable consumption
• The commons
• Externalities
• Market-based incentives
• Re-evaluating GDP
• Emerging markets
• Challenges?
• Trends and new ideas
• Alternative trading systems
• A new economic model
• Estimating the cost of inaction
• From free to fee
• Valuing future generations
• Regulatory instruments
• Environmental valuation
• Business and the world’s poor
• Chapter 8: Entrepreneurship
• Why is it important?
• The key concepts
• Social/environmental entrepreneurs
• Exploring new business models
• Making changes from within
• Generating ideas
• Funding
• Challenges?
• Trends and new ideas
• Merging and selling
• Microbusinesses
• Social stock exchange
• Working with big business
• Marketing on a shoestring
• Some advice for entrepreneurs
• Cooperatives
• Chapter 9: Ethics and Corporate Governance
• Why is it important?
• The key concepts
• Business and human rights
• Labor and working conditions
• Ethics and the individual manager
• Corporate governance
• Corruption
• Bribery
• The power of media
• Challenges?
• Trends and new ideas
• Transparency and honesty
• The company of the future
• Fair trade
• Crowdsourcing the truth
• Whistleblowing
• The role of the CEO
• Chapter 10: Finance
• Why is it important?
• The key concepts
• Sustainable investment
• Integrating ESG
• Fiduciary responsibilities
• Shareholder engagement
• Ratings and indexes
• Project finance
• Challenges?
• Trends and new ideas
• Cross-disciplinary collaboration
• New landscape for corporate ownership
• Long-term value
• The role of the CFO
• Insurance sector
• A new kind of bank
• Microfinance
• Chapter 11: Marketing
• Why is it important?
• The key concepts
• People
• Products
• Price
• Place
• Packaging
• Eco-labels
• Social marketing
• Cause-related marketing
• Challenges?
• Trends and new ideas
• Green = inexpensive
• Eco-iconic to eco-embedded
• Understanding how people think
• Communicating with the customer virtually
• Popups
• Buycotts
• The barcode reinvented
• Advertising dos and don’ts
• Chapter 12: Operations
• Why is it important?
• The key concepts
• Eco-design
• ‘Green’ chemistry
• Doing more with less
• Sustainable technology
• Suppliers and contractors
• Transportation
• Waste management
• Challenges?
• Trends and new ideas
• Inspiration from nature
• Products that do more
• Traceability
• Manufacturing differently
• Instant feedback
• Exploring new materials
• Co-creation
• Lifecycle assessment
• Information technology/information systems
• Chapter 13: HR and Organizational Behavior
• Why is it important?
• The key concepts
• Creating a culture of sustainability
• Communication
• Recruiting
• Employee engagement
• Motivation and rewards
• Talent development and training
• Challenges?
• Trends and new ideas
• Linking pay and sustainability
• Diversity
• Skills for sustainability
• Creating great workplaces
• Changing the way we talk
• Rise of the CSO
• Managing change
• Chapter 14: Strategy
• Why is it important?
• The key concepts
• The wider business environment
• Understanding where you stand
• Understanding risks
• Sustainability strategies
• Goals and targets
• Working with others
• Influencing change
• Challenges?
• Trends and new ideas
• Zero and 100%
• Getting your customers involved
• Instant information
• Strategic philanthropy
• Transformation of partners
• Why do initiatives fail?
• Stakeholder engagement
• Part 3: Tools
• Chapter 15: Tools for Monitoring, Managing, and Improving Performance
• Assessments
• Audits
• Environmental and social management systems
• Standards
• Chapter 16: Tools for Greening Offices and Buildings
• Steps for setting up office greening programs
• Buildings
• Energy
• Water
• Waste and recycling
• Paper
• Electronics
• All those other little things
• Commuting to work
• Organizing green events and meetings
• Putting together a green team
• Performance contracting
• Part 4: Wrapping It All Up
• Chapter 17: What Can I Do?
• As an employee – leading by example
• How to turn any job into a green job
• As a consumer – putting your money where your mouth is
• A simple guide to making choices as a consumer
• As a citizen – be active in your community
• Chapter 18: What Will the Future Bring?
• Twenty-one wise words of advice
• Additional Resources: Who, What, Where, and How
• Who: Different groups involved in sustainability
• What: Sustainability issues
• Where: Sustainability around the world
• How: Keeping up to date
• Endnotes
• Index