Efnisyfirlit

• What is Service Design?
• Definitions: Service Design as an interdisciplinary approach
• 5 principles of service design thinking
• 1 It is user-centred
• 2 It is co-creative
• 3 It is sequencing
• 4 It is evidencing
• 5 It is holistic
• Marketing: connecting with people, creating value
• Who are these Service Designers?
• Fields of service design
• Product Design: developing products with service applications
• Graphic Design: providing visual explanation
• Interaction Design: services as a series of interactions
• Social design: delivering positive social impact
• Strategic management: why corporations do what they do
• Operations management: the relentless quest for efficiency
• Design ethnography: taking inspiration from everyday life
• How does service design work?
• Tools of service design thinking
• It is an iterative process
• Stage 1 – Exploration
• Stage 2 – Creation
• Stage 3 – Reflection
• Stage 4 – Implementation
• AT-ONE: Becoming AT-ONE with your customers
• What are the tools of Service Design?
• This is a toolbox – not a manual
• This is a toolbox – not a manual
• Applied Service Design
• Service design thinking in practice
• Deep Service DesignThinking
• Deep service design thinking
• Integrating service design thinking and motivational psychology
• Service design research: Yesterday, today and tomorrow
• Service design and biophilia
• Appendix
• Authors*
• References
• Icons used in this book