Efnisyfirlit

• Title Page
• Copyright Page
• Brief Contents
• Contents
• Case Matrix
• Authors and Contributors
• Preface
• Publisher’s acknowledgements
• Abbreviations
• 1 An Introduction to Tourism
• Stephen Wanhill
• Learning outcomes
• Introduction
• Defining tourism
• Tourism as a concept
• A conceptual framework for tourism
• An operational framework for tourism – the tourism satellite account (TSA)
• Conclusion
• Self-check questions
• References and further reading
• Part 1 Tourism Demand
• 2 The Nature of Tourism Demand
• Stephen Wanhill
• Learning outcomes
• Introduction
• Individual tourism demand
• Market tourism demand
• Conclusion
• Self-check questions
• References and further reading
• 3 Tourism Consumer Behaviour
• David Gilbert
• Learning outcomes
• Introduction
• The individual decision-making process
• The fundamentals of consumer behaviour and tourism
• Energisers and effectors of demand
• Roles and the decision-making process in tourism
• Models of consumer behaviour in tourism
• The buying decision process in tourism
• The way forward
• Conclusion
• Self-check questions
• References and further reading
• 4 Measuring and Modelling Tourism Demand
• Stephen Wanhill
• Learning outcomes
• Introduction
• Tourism satellite account requirements
• Measurement methods
• Sampling by place
• Administering the sample
• Measuring own price elasticity
• Modelling tourism demand
• Conclusion
• Self-check questions
• References and further reading
• 5 Forecasting Tourism Demand
• Stephen Wanhill
• Learning outcomes
• Introduction
• An overview of tourism forecasting
• Forecasting methods
• The forecasting problem
• Market planning
• Conclusion
• Self-check questions
• References and further reading
• Part 2 The Tourism Destination
• 6 Destinations
• Alan Fyall
• Learning outcomes
• Introduction
• The nature and role of destinations
• Destination trends
• Destination management and marketing
• Conclusion
• Self-check questions
• References and further reading
• 7 The Economic Impact of Tourism
• John Fletcher
• Learning outcomes
• Introduction
• Overview
• The generation of economic impacts by tourist spending
• Leakages of expenditure out of the local economy
• The measurement of economic impact
• The multiplier concept
• Types of multiplier
• Methodological approaches
• Weaknesses and limitations of multiplier models
• The policy implications of multiplier analysis
• Conclusion
• Self-check questions
• References and further reading
• 8 The Environmental Impact of Tourism
• John Fletcher
• Learning outcomes
• Introduction
• Environmental impact
• Environmental impact assessment
• The EIA process
• Environmental auditing
• Environmental action programmes
• Conclusion
• Self-check questions
• References and further reading
• 9 The Socio-Cultural Impact of Tourism
• John Fletcher
• Learning outcomes
• Introduction
• The nature of socio-cultural impacts of tourism
• Approaches to the study of socio-cultural impacts of tourism
• The tourism development process
• The psychological basis of tourism development
• The sociological basis of tourism development
• Some general negative socio-cultural impacts of tourism
• Some specific negative socio-cultural impacts of tourism
• Some general positive socio-cultural impacts associated with tourism
• Methods of measuring the socio-cultural impact of tourism
• Conclusion
• Self-check questions
• References and further reading
• 10 Sustainable Tourism
• John Fletcher
• Learning outcomes
• Introduction
• Historical background
• Definitions of sustainability in general
• Definitions of sustainable tourism
• Sustainability of tourism
• Sustainability as a strategy
• Climate change and tourism
• Conclusion
• Self-check questions
• References and further reading
• 11 Tourism and Development Planning
• John Fletcher
• Learning outcomes
• Introduction
• Tourism and economic development theories
• Integrated planning and development
• Development planning layers
• The tourism development planning process
• Tourism development planning: when it goes wrong
• Conclusion
• Self-check questions
• References and further reading
• 12 The Impact of Negative Events on Tourism and Destinations
• Yeganeh Morakabati
• Learning outcomes
• Introduction
• Risk perception and fear
• Destination resilience
• The impact of terrorist attacks on tourist arrivals
• Conclusion
• Self-check questions
• References and further reading
• Part 3 The Tourism Sector
• 13 Attractions
• Stephen Wanhill and Alan Fyall
• Learning outcomes
• Introduction
• The nature and purpose of attractions
• Managing attractions
• Conclusion
• Self-check questions
• References and further reading
• 14 Accommodation
• Alan Fyall
• Learning outcomes
• Introduction
• Accommodation and the tourism product
• Defining the accommodation sector
• The distinctive nature of accommodation
• The management of commercial accommodation
• Sectoral overlap
• Sector origins and the influence of the United States
• Quality issues and grading in the accommodation sector
• The accommodation sector and environmental issues
• Information technology and the accommodation sector
• Human resources and the accommodation sector
• Conclusion
• Self-check questions
• References and further reading
• 15 Events Management
• Debbie Sadd and Mary Beth Gouthro
• Learning outcomes
• Introduction
• The historical development of events
• Conclusion
• Self-check questions
• References and further reading
• 16 Intermediaries
• Stephen Wanhill and Alan Fyall
• Learning outcomes
• Introduction
• The nature of intermediation
• The role of the retail agent
• The role of the tour operator/wholesaler
• Conclusion
• Self-check questions
• References and further reading
• 17 Transportation
• Derek Robbins
• Learning outcomes
• Introduction
• Transport as a component of the tourist product
• Components of the transportation system
• Competitor analysis
• Political influences on transport for tourism
• Regulation of competition
• Future trends
• Conclusion
• Self-check questions
• References and further reading
• 18 Public Sector and Policy
• Stephen Wanhill
• Learning outcomes
• Introduction
• Public policy framework
• Administrative framework
• Impact of the public sector
• Intervention policy
• Conclusion
• Self-check questions
• References and further reading
• Part 4 Marketing For Tourism_
• 19 Managing Marketing For Tourism
• David Gilbert
• Learning outcomes
• Introduction
• What is marketing?
• The evolution and application of marketing
• Definitions and concepts of marketing
• The differences between marketing and selling
• Different business philosophies
• Marketing orientation
• Tourism as a service product
• Tourism products and risk
• Planning the service encounter
• Quality management
• Management tasks
• The adoption of a marketing orientation
• Criticisms of the marketing concept
• A societal marketing approach
• Conclusion
• Self-check questions
• References and further reading
• 20 Marketing Planning
• David Gilbert
• Learning outcomes
• Introduction
• What is marketing planning?
• The marketing environment of the organisation
• The purpose of the marketing plan
• Successful planning
• Structure of the marketing plan
• Conclusion
• Self-check questions
• References and further reading
• 21 Marketing Mix Applications
• David Gilbert
• Learning outcomes
• Introduction
• What is the marketing mix?
• Product
• Price
• Promotion
• Place (distribution)
• The marketing mix revisited: are the four Ps sufficient?
• Destination marketing
• Conclusion
• Self-check questions
• References and further reading
• 22 Information Technology in Tourism
• Dimitrios Buhalis
• Learning outcomes
• Introduction
• Information communication technologies as a business tool
• eTourism: tourism and information communication technologies
• eTourism and the tourism industry sectors
• Conclusion – eTourism and the structure of the tourism industry
• Self-check questions
• References and further reading
• Glossary
• A
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• N
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• P
• Q
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• S
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• Index
• A
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• D
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• F
• G
• H
• I
• J
• K
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• Back Cover