Efnisyfirlit

• Foreword
• Introduction
• About This Book
• New for Third Edition
• Motivation
• Conventions Used in This Book
• What You’re Not to Read
• Foolish Assumptions
• How This Book Is Organized
• Part I: Twitter? Like Birds Do?
• Part II: Finding Your Flock
• Part III: Twittering in High Gear
• Part IV: What’s the Point? Using Twitter to Your Advantage
• Part V: The Part of Tens
• Icons Used in This Book
• Beyond the Book
• Where to Go from Here
• Part I: Twitter? Like Birds Do?
• Chapter 1: Getting Started with Twitter
• Figuring Out This Twitter Thing
• How Individuals Use Twitter
• How Organizations Use Twitter
• How Businesses Use Twitter
• The Twitter Ecosystem
• Thinking in 140 Characters
• Chapter 2: Welcome to the World of Twitter
• Signing Up
• Picking a Username
• Finding Contacts
• Using useful people-finding tools
• Searching by using Twitter Search
• Inviting Contacts
• Getting Comfortable: Just Tweet It!
• Customizing Your Profile
• Changing your profile photo
• Changing your header photo
• Using your header image to expand your profile
• Changing your personal background
• Chapter 3: A Tour of the Twitter Interface
• Navigating Your Home Screen
• Your profile snapshot
• Tweet interface
• Trends
• Who to follow
• Your Twitter stream
• Viewing Your Notifications Tab
• Favorites
• Retweets
• @replies and @mentions
• Direct Messages
• Touring Your Discover Tab
• Tweets
• Activity
• Who to Follow
• Find Friends
• Popular Accounts
• Twitter Search
• Checking Out Your Me Tab
• Your Tweets
• Photos/videos
• Seeing Who You Follow
• Figuring Out Who’s Following You
• Revisiting Your Favorite Tweets
• Chapter 4: Using Twitter Wherever You Think Best
• The Desktop Experience
• Desktop clients
• Browser plug-ins
• Widgets and gadgets
• Lists that improve your desktop experience
• Leaving the Nest: Twitter for Mobile
• The Twitter mobile app
• Text messages (SMS delivery)
• Part II: Finding Your Flock
• Chapter 5: So How Do I Start Twittering?
• Finding People to Follow on Twitter
• Seeing who’s talking
• Searching for people
• Doing a simple search
• Inviting people personally, through Twitter
• Checking out Twitter Lists
• Following back
• Following People
• Using the Follow button
• Replying to Tweets
• Retweeting
• Retweeting a link
• Retweeting the old-fashioned way
• Sending Direct Messages
• Direct-messaging shorthand
• Should I @ or DM?
• Encouraging More Followers
• Chapter 6: Who’s Using Twitter
• Tweeting with Regular People
• Popular Accounts
• Verified Accounts
• Building Company Relationships with Twitter
• Talking Politics with Actual Politicians
• Following Celebrities on Twitter
• Twitter Directories
• Signing Up for Automated Material
• Part III: Twittering in High Gear
• Chapter 7: How to Tweet Like Tweeps Do
• Following Twitter Protocol
• Language and abbreviations
• Engaging others on Twitter
• Tweeting frequency
• Inserting Links into Your Tweets
• Adding Your Location
• Subscribing to Text-Message Notifications
• fav
• stats
• get
• whois
• follow
• leave
• on/off username
• invite
• quit and stop
• Chapter 8: Improving Your Twitteracy
• Finding Interesting Twitter Talk with Search Tools
• Twitter Search
• Topsy
• Joining the Hashtag Revolution
• Conversations
• Live events
• Twitter chats
• Trending hashtags
• Expanding Your Twitter World by Using Clients
• Desktop clients
• Mobile clients
• Tag clouds
• Monitoring beyond Twitter.com
• Google Alerts
• Sidekick plus Zapier
• Social Inbox
• Knowing Your Network: Follower and Following Tools
• Chapter 9: Flaunt Your Feathers with Photos and Videos
• Exploring Your Uploading Options
• Attaching photos to your Tweets
• Making collages in your Tweets
• Tagging users in your tweeted photos
• Sizing Images for Twitter
• Adding flavor with a header photo
• Identifying yourself with a profile photo
• Uploading photos with your Tweets
• Uploading Videos to Twitter
• Vine
• YouTube
• GIFs
• Uploading Other Visuals on Twitter
• Instagram
• SlideShare
• Part IV: What’s the Point? Using Twitter to Your Advantage
• Chapter 10: Finding Your Tweet Voice
• Finding Your Voice
• Individuals on Twitter
• Businesses on Twitter
• Mixing business with pleasure
• Understanding Your Audience
• Who’s following you?
• Diversifying your network
• Targeting specific networks
• Measuring your influence
• Measuring your overall presence
• Measuring the reach of your Tweets
• Understanding your extended network
• Keeping Your Tweets Authentic
• Being genuine
• Evangelizing your causes
• Keeping Twitter Personal . . . but Not Too Personal
• Protecting personal details
• Maximizing privacy and safety
• Chapter 11: Twitter for Business
• Understanding the Business of Twitter
• Putting Your Best Face Forward
• Public relations
• Customer service
• Networking on Twitter
• Building Brand Awareness
• Offering Promotions and Generating Leads
• Promoting Bands and Artists
• Sharing Company Updates
• Building Community
• Conducting Research
• Going Transparent
• Advising Employees on Tweeting
• Sharing Knowledge
• Chapter 12: Twitter and the Evolving Media Landscape
• Tweedia: Understanding Twitter and the Media
• Breaking News through Tweets
• Breaking news from individual users
• Breaking news from brands or organizations
• Using Twitter as Your News Source
• Integrating Twitter into your news experience
• Building your newspaper
• Following news-related trends
• Being a Twitter Journalist
• Citizen journalism hits the mainstream
• Tweeting accurate info
• Gathering your journalistic tools
• Using News to Grow Your Business
• Fueling your efforts with advertising
• Engaging with your favorite programming
• Chapter 13: The Social Side of Twitter
• Using Twitter as a Support System
• Connecting with People
• Making New Connections
• Searching for topics of interest
• Attending Twitter-based events
• To Follow or Not to Follow?
• Getting Quick Answers
• Accessing celebrities and experts
• Checking breaking news
• Getting recommendations
• Sharing Information
• Chapter 14: Changing the World, One Tweet at a Time
• Twittering the Globe for Change
• Tweeting for the greater good
• Tweeting in politics
• Tweeting during natural disasters
• Tweeting to help others
• Twitter to the rescue
• Using Twitter to stay alert
• Organizing People Online and in Real Life
• The drive to change a nation
• Organizing on a small scale
• Banding together for creative purposes
• Planning an event with Twitter
• Planning a tweetup to meet Twitter friends
• Part V: The Part of Tens
• Chapter 15: Ten Tweets to Send Today
• Say Hello
• Retweet (RT) Someone
• Answer a Question
• Share Something Great
• Say Thank You
• Ask a Question
• Put a # On It
• Tell Us About Someone
• Be Human
• Don’t Tweet at All
• Chapter 16: Ten Cool Ways to Use Twitter
• Socialize and Network
• Follow Breaking News
• Find, Follow, and Fan Celebrities
• Participate in Live Media: Sports and Television
• Engage with Shared Media: Books, Movies, and More
• Optimize Your Lifestyle
• Support Charities, Causes, and Education
• Plan and Promote Events
• Find Inspiration and Personal and Professional Development
• Invent New Uses of Twitter
• Chapter 17: Ten Twitter Tools and Services
• TweetDeck
• Hootsuite
• Social Inbox
• Twitter App
• Wefollow and justunfollow
• Twitter Counter
• Bitly
• Buffer
• Canva
• Topsy
• Chapter 18: Ten Resources for Twitter Glory
• The Official Twitter Blog
• #twittertips
• “How to Write a Tweet: 8 Formulas to Get You Started”
• Twitter Chat Schedule
• Twitter Support
• Mashable’s Twitter Category
• @Twitter
• Tweetup Meetup Groups
• “Everything You Need to Know to Successfully Live-Tweet Your Event”
• @Dummies
• Glossary
• About the Authors
• Cheat Sheet
• More Dummies Products