Efnisyfirlit

• DEDICATION
• CONTENTS
• ACKNOWLEDGMENTS
• PREFACE
• INTRODUCTION
• CHAPTER 1: A BRIEF HISTORY OF TYPE
• SOUNDS TO SYMBOLS
• GUTENBERG AND MOVABLE TYPE
• THE INDUSTRIAL REVOLUTION AND THE MECHANIZATION OF TYPE
• PHOTOCOMPOSITION
• INTO THE DIGITAL AGE
• EXERCISE
• EXERCISE
• EXERCISE
• CHAPTER 2: FROM METAL TO MAC:
• FONT FORMATS
• HINTING
• FONT MANAGEMENT UTILITIES
• EXERCISE
• CHAPTER 3: WHAT MAKES A TYPEFACE LOOK THE WAY IT DOES?
• PARTS OF A CHARACTER
• TYPE CATEGORIES
• EXERCISE
• EXERCISE
• EXERCISE
• EXERCISE
• EXERCISE
• EXERCISE
• FACTORS TO CONSIDER
• CHAPTER 4: SELECTING THE RIGHT TYPE FOR THE JOB
• WHAT MAKES A GOOD TYPEFACE?
• TEXT VS. DISPLAY
• TYPE SUPER FAMILIES AND SYSTEMS
• SCRIPT, CALLIGRAPHIC, AND HANDWRITING FONTS
• WHEN THE BEST FONT FOR THE JOB ISN’T A FONT
• TYPOGRAPHIC ILLUSTRATION
• MIXING IT UP
• DOS AND DON’TS
• EXERCISE
• EXERCISE
• EXERCISE
• EXERCISE
• CHAPTER 5: FORMATTING YOUR TYPE
• TYPE SIZE
• LINE LENGTH
• LINE SPACING ( LEADING)
• ALIGNMENT
• INDENTS AND OTHER PARAGRAPH SEPARATORS
• EXERCISE
• EXERCISE
• CHAPTER 6: TYPOGRAPHIC HIERARCHY AND EMPHASIS
• TYPOGRAPHIC HIERARCHY
• TECHNIQUES FOR EMPHASIS
• EXERCISE
• EXERCISE
• EXERCISE
• CHAPTER 7: FINE-TUNING AND TWEAKING YOUR TYPE
• PUNCTUATION
• VISUAL ALIGNMENT
• RAGS
• WIDOWS AND ORPHANS
• EXERCISE
• CHAPTER 8: SPACING CONSIDERATIONS
• TRACKING
• KERNING
• WORD SPACING
• EXERCISE
• CHAPTER 9: FINESSING YOUR TYPE
• SMALL CAPS
• INITIAL LETTERS
• SWASH CHARACTERS
• ALTERNATE CHARACTERS
• TYPE AND COLOR
• EXERCISE
• EXERCISE
• CHAPTER 10: FIGURES, FRACTIONS, SIGNS, SYMBOLS, AND DINGBATS
• FIGURES
• FRACTIONS
• BULLETS
• REGISTERED, TRADEMARK, AND COPYRIGHT SYMBOLS
• ACCENTS AND ACCENTED CHARACTERS
• PARENTHESES, BRACKETS, BRACES, AND ANGLED BRACKETS
• EURO
• ELLIPSES
• DINGBATS AND ORNAMENTS
• END MARKS
• EXERCISE
• EXERCISE
• CHAPTER 11: TYPE ON THE WEB ( AND OTHER DIGITAL FORMATS)
• CHARACTERISTICS OF TYPE ON THE WEB
• WEB-SAFE FONTS
• WEB FONTS
• SMART PUNCTUATION ON THE WEB
• CASCADING STYLE SHEETS
• TYPE AS GRAPHIC
• TYPOGRAPHIC HIERARCHY ON THE WEB
• DOS AND DON’TS
• SMARTPHONES, TABLETS, E-READERS, AND OTHER DEVICES
• EXERCISE
• EXERCISE
• EXERCISE
• CHAPTER 12: TYPE IN MOTION
• COMBINING TYPE AND MOTION
• BASIC GUIDELINES
• HOW TO GET STARTED
• DOS AND DON’TS
• EXERCISE
• EXERCISE
• EXERCISE
• EXERCISE
• CHAPTER 13: DESIGNING YOUR OWN TYPEFACE
• HANDWRITING FONTS: A GOOD PLACE TO BEGIN
• THREE APPROACHES TO DESIGNING A TYPEFACE
• PROFESSIONAL GUIDELINES
• EXERCISE
• EXERCISE
• EXERCISE
• APPENDICES DIGITAL FONT FOUNDRIES AND DISTRIBUTORS
• WEB-FONT SERVICES
• TYPOGRAPHIC RESOURCES
• GLOSSARY
• BIBLIOGRAPHY
• PICTURE CREDITS
• INDEX
• GLOSSARY
• BIBLIOGRAPHY
• INDEX