Efnisyfirlit

• Typo Graphic Design: Form and Communication
• Contents
• Foreword
• Introduction
• Chapter 1: The Evolution of Typography
• From the origins of writing to Gutenberg’s invention of movable type: 3150 BCE–1450 CE
• Typography from Gutenberg to the nineteenth century: 1450–1800
• The nineteenth century and the Industrial Revolution:1800–1899
• Typography in the twentieth century:1900–2000
• A new century and millennium begin: 2000
• Chapter 2: The Anatomy of Typography
• Letterforms analyzed
• The typographic font
• Historical classification of typefaces
• The type family
• Typographic measurement
• Measuring type on screen
• Chapter 3: Legibility
• Basic principles of legibility
• Typographic details
• Legibility and digital typography
• Rendering type on screen
• Reading on screen
• Selecting typefaces
• Other legibility factors for on-screen typography
• Chapter 4: The Typographic Grid
• Background
• Structure and space
• Proportion
• The square
• Single-column grids
• Multicolumn grids
• Modular grids
• Improvisational structures
• The grid and type on screen
• Chapter 5: Syntax and Communication
• Typographic syntax
• Typographic space
• Visual hierarchy
• ABA form
• Chapter 6: The Typographic Message
• A multidimensional language
• Verbal/visual equations
• Function and expression
• Chapter 7: The Evolution of Typographic Technology
• Hand composition
• Machine composition
• Phototypesetting
• Digital typesetting
• Digital typeface file formats
• Screen-based typography
• Generative typography
• Hybrid typography
• Chapter 8: Typography in Time and Motion
• Background
• Using type in time-based media
• How type changes and moves
• Legibility factors
• Expression
• Chapter 9: Case Studies in Typographic Design
• POSTER DESIGN: Integrating type and image
• BOOK DESIGN: VAS: An Opera in Flatland
• TYPE IN MOTION: Process and presentation
• IDENTITY SYSTEM: Exhibit Columbus
• INFORMATION DESIGN: Bloomberg
• IDENTITY DESIGN: 17th Street Farmers’ Market
• INTERACTION DESIGN: Helmut Schmid: Design Is Attitude
• Chapter 10: Typographic Design Education
• Letter/digit configurations
• Inventing sign systems
• Comparative relationships: type and image
• Sequential typographic forms in space
• Unity of form and communication
• Onomatopoeia in motion
• Type chronology booklet
• Typography in the browser
• Typographic hierarchy
• Calendar deconstruction
• Experimental compositions with found typography
• Directional poster: from your house to the university
• Type, texture, tone, and poetry
• New York Times grid analysis
• Type interface
• Banknote design
• Observing systems in our surroundings
• Typographic cubes
• Blending Latin and non Latin typographic forms
• Type and image in the third dimension
• Typezine: my favorite typeface
• Typeface design: mind/machine
• Experimental typographic system
• Expressive typography: form amplifies message
• Type as metaphor
• The book project: giving shape and voice to the typographic page
• Chapter 11: Typographic Design Process
• A traditional model
• Exploring typographic permutations
• Exploring typographic transformation
• Ludd: a typographic expedition
• Composites
• Chapter 12: Type Specimens
• Old Style
• Garamond
• Additional Old Style fonts
• Sans serif
• Franklin Gothic
• Univers
• Meta
• Futura
• Additional sans serif fonts
• Transitional
• Baskerville
• Additional transitional fonts
• Modern
• Bauer Bodoni
• Additional Modern fonts
• Egyptian
• Serifa
• Additional Egyptian fonts
• SELECTED DECORATIVE FONTS
• Glossary
• Bibliography
• Credits
• Index
• Colophon
• End User License Agreement