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• Cover
• Contents
• Advertisement
• Title Page
• Copyright
• About the Author
• Dedication
• Author’s Acknowledgments
• Publisher’s Note
• Introduction
• About This Book
• Conventions Used in This Book
• Foolish Assumptions
• What You Shouldn’t Read
• How This Book Is Organized
• Icons Used in This Book
• I’m Here if You Need Me!
• Part I: The Web Design Kick-Off
• 1 So You’re Designing a Website
• The People Involved
• Getting Started in Web Design
• Getting Experience
• 2 From Concept to Execution
• Phase 1: Definition
• Phase 2: Design
• Phase 3: Development
• Phase 4: Deployment
• Phase 5: Maintenance
• Part II: User-Friendly Design
• 3 Designing the Right Site for the Right Crowd
• Who Is the Audience?
• Building an Outline for Your Site
• Creating a Sitemap
• Building a Map for a Site Redesign
• Developing a Marketing Plan
• 4 Organizing and Navigating Web Content
• Page-Level Planning
• Presenting Content on the Page
• Getting Around in Style
• 5 User Interface Design for the Web
• Interaction Design
• Visual Design’s Role in Usability
• Consistency Is Everything
• Maximizing Space
• 6 User Testing: Lab Coats Not Required
• Developing Testable Prototypes
• Prepping for the User Test
• Carrying Out the User Test
• “Houston, We Have a Problem . . .”: Evaluating Results
• Part III: Designing Web Graphics
• 7 Web Graphic Design 101
• Crafting the Visual Interface
• Establishing Visual Priority
• Adding Breathing Space
• Establishing a Design Style Guideline
• 8 Letter-Perfect Type Design
• Text That You Can Actually Read
• Controlling Text Display
• Working with CSS
• 9 Understanding Web Color, Resolution, and File Formats
• The Secret World of RGB
• Color Bit Depth
• Hexadecimal Color Code
• Image and Monitor Resolution
• Bitmap versus Vector Graphics
• Image Compression and File Formats
• 10 Building Your Web Comps
• The Usual Software Suspects
• Mood Boards: Setting the Tone
• Design Resources
• Building a Web-Page Template from Scratch
• Web Background Graphics
• 11 Getting Inspired: Web-Design Ideas
• Developing Design Directions
• Gathering Design Input
• Getting Ideas for Visual and Interaction Design
• Designing a Mobile-Friendly Version of Your Site
• 12 Presenting Your Design Masterpiece
• Assembling an Online Presentation
• Creating Sizzling Printed Presentations
• Presenting to Clients
• Part IV: Producing the Final Website
• 13 Building the Presentation Layer
• HTML: The Glue That Holds a Page Together
• HTML5
• DHTML, JavaScript, jQuery, and Ajax
• CSS
• 14 Platform Selection, Content Management, Analytics, and SEO
• Development Platform
• Content Management
• Web Analytics
• Search Engine Optimization
• 15 Websites on Steroids
• Extending Website Functionality
• E-commerce Websites
• Personalized Web Pages with Cookies
• Browser and Location Detection
• Global Website Performance
• Part V: The Part of Tens
• 16 Ten Tips for Managing Your Web-Design Business
• Presenting Your Work
• Developing a Proposal
• Winning the Bid
• Knowing What to Charge as an Independent Consultant
• How Agencies Charge
• Managing a Client’s Expectations
• Setting Client Responsibilities for the Project
• Getting Clients to Sign Off on Key Milestones
• Managing the Web Project’s Workflow
• Hiring and Managing Subcontractors
• 17 Ten Information and Interaction Design Tips
• Use Only Five to Seven Main Categories
• Develop Wireframes for Each Unique Page Layout
• Always Label Your Buttons and Icons
• Mind the Download Time
• Provide “You Are Here” Feedback
• Make It Easy to Get Back Home
• Visually Differentiate Clickable and Non-clickable Things
• “One of These Buttons Is Not Like the Others”
• Tread Lightly with Real-Life Metaphors
• Use Color-Coding Sparingly
• 18 Ten Things That Can Go Wrong
• “Can We Add Just One More Thing?”
• “We Don’t Have Time for a Sitemap.”
• “The Clients Want THAT Design?”
• “Who Needs Usability Testing When You Have Me?”
• “But I’m Sure I Can Make This New Technology Work!”
• “We’re Planning for an International Audience?”
• “The Site Needs to Work on Mobile Platforms?”
• “You Mean We Need to Maintain the Site Now?”
• “Oops, We Forgot to Add Analytics”
• “If We Build It, They Will Come.”
• Cheat Sheet
• End User License Agreement