Efnisyfirlit

• Title Page
• Copyright Page
• Dedication
• Brief Contents
• Contents
• About the authors
• Acknowledgments
• Reviewers
• New to the Fifth Edition
• Letter from the Authors
• Prologue
• Part 1 Looking at the Business Environment
• Chapter 1 Business Basics
• the Business Landscape
• Business Defined
• the Factors of Production
• the List: Names To Know In Business
• Common Business Challenges and Opportunities
• Competition
• On Target:nantucket Nectars: Tom and Tom’s Partnership
• Bizchat: Apple: Taking a Bite Out of Microsoft
• Social Environment
• Globalization
• Technological Changes
• Types of Businesses
• Local and Regional Businesses
• National Businesses
• Multinational (international) Businesses
• Taking Business Personally
• Life Skills For Business
• Summary
• Key Terms
• Self Test
• Team Time
• Ethics and Corporate Social Responsibility
• Web Exercises
• References
• Chapter 2 Economics and Banking
• The Basics of Economics
• Economics Defined
• Economic Systems
• Planned Economic Systems
• Market Economies
• Mixed Economies
• Business and Economics
• Determining Price: Supply and Demand
• Supply
• Demand
• Factors That Determine Price
• Factors That Affect Demand
• Factors That Shift Supply
• Degrees of Competition
• Monopolies
• On Target:keurig’s Monopoly
• Duopolies and Oligopolies
• Monopolistic Competition
• Perfect Competition
• Bizchat: Is Sirius Xm Radio A Monopoly
• Economic Indicators
• Gross Domestic Product
• The List: Countries By Gdp, 2012
• Consumer and Producer Price Indices
• The Unemployment Rate
• Bizchat: How Much Money Do You Need To Get By
• Productivity of Firms
• Economic Policies
• Government and the Economy
• Fiscal Policy
• Monetary Policy
• Off the Mark:the Dodd-frank Act and the Consumer Financial Production Bureau
• Reserve Requirements
• Short-term Interest Rates
• Open Market Operations
• Summary
• Key Terms
• Team Time
• Ethics and Corporate Social Responsibility
• Web Exercises
• References
• Chapter 3 Ethics In Business
• Ethics: The Basics
• Ethics Defined
• Systems of Ethical Conduct
• Personal Ethics
• Bizchat: Can Living Ethically Make You Happy
• Personal Ethics Meets Business Ethics
• You As A Person and As An Employee
• Identifying A Company’s Ethics
• Corporate Social Responsibility
• The Five Pillars of Corporate Social Responsibility
• Off the Mark:cheating Pays Off….until It Doesn’t
• The Conflict of Csr in the Business Environment
• The Benefits of Csr
• Measuring Csr
• Bizchat: Corporations as People
• Csr and Social Networking
• The Challenges of Csr
• The Effects of Csr on Society
• The Effects of Individuals On Csr
• Dangers of a Weak Ethical Focus
• Legal Regulations and Legal Compliance
• Recovering from Weak Ethical Conduct
• Business Opportunities Created by Ethical Needs
• Creating New Markets With an Ethical Focus
• Businesses Going Green
• How Businesses Develop an Ethical Environment
• Ethical Focus From the Start
• Ethical Focus Every Day
• On Target:playing the Ethics Game
• Summary
• Key Terms
• Self Test
• Team Time
• Ethics and Corporate Social Responsibility
• Web Exercises
• References
• Chapter 4 Business In A Global Economy
• What Is Globalization?
• THE LIST: Powerful People to Know
• The Effects of Globalization
• Reasons for the Rise in Globalization
• Global Business Trends
• THE LIST: Countries in Which it is Easy to Start a Business
• International Trade
• Tnternational Competition
• Fostering Competitiveness
• The Benefits and Costs of International Trade
• Free Trade and Protectionism
• Types of Trade Barriers
• Trade Barriers: Winners and Losers
• International Organizations Promoting Free Trade
• Regional Free Trade Agreements
• Conducting Business Internationally
• International Business Strategies
• Entering Foreign Markets
• The Advantages and Disadvantages of Each Entry Mode
• International Business: Economic Factors and Challenges
• The Role of Exchange Rates
• THE LIST: top u.s. trading partners
• Other Economic Challenges to Conducting International Business
• BizChat: Which is Better—a Strong Dollar or a Weak Dollar
• Creating Successful International Businesses
• Sociocultural Challenges
• Off the Mark:international Business Blunders
• Political Challenges
• Legal Challenges
• Ethical Challenges
• Summary
• Key Terms
• Self Test
• Team Time
• Ethics and Corporate Social Responsibility
• Web Exercises
• References
• Mini Chapter
• Business Law
• Part 2 Starting and Structuring a Business
• Chapter 5 Small Business and theEntrepreneu
• Small Business: the Mainstream of the American Economy
• Small Business and the Economy
• THE LIST: Ten Great Industries for Starting a Business
• Small Business and the Workforce
• Reasons For Starting A Small Business
• BizChat: What’s in a Name
• The Impact of Technology On Small Businesses
• Social Media and Mobile Marketing
• OFF THE MARK: iSmell
• Entrepreneurs and the American Dream
• The Traits of Successful Entrepreneurs
• Types of Entrepreneurs
• On Target:Origami Owl
• Entrepreneurial Teams
• Buying Franchises and Existing Businesses
• Franchising Basics
• Pros and Cons of Franchising
• Franchising Considerations
• Buying an Existing Business
• The Risks of Small Businesses and Where to Get Help
• Why So Many Small Businesses Fail
• Financing Considerations
• Cash and Credit
• Small Business Loans and Grants
• Angel and Venture Capital Financing
• BizChat: Conducting a SWOT Analysis
• Getting Help
• Summary
• Key terms
• Self test
• Team Time
• Ethics and corporate Social responsibility
• Web Exercises
• References
• Chapter 6 Forms of Business Ownership
• Sole Proprietorships
• Starting a Sole Proprietorship
• Advantages and Disadvantages
• Partnerships
• Advantages and Disadvantages of Partnerships
• Elements of A Partnership Agreement
• Types of Partnerships
• BizChat: How Do You Find the Right Business Partner
• Corporations
• Advantages of Incorporation
• Structure of a Corporation
• Disadvantages of Incorporation
• S Corporations
• Limited Liability Companies
• Comparing Forms of Ownership
• Not-for-profit and Cooperatives
• Not-for-profit Organizations
• THE LIST: Largest not-for-Profit Organizations
• Cooperatives
• Mergers and Acquisitions
• Mergers Versus Acquisitions
• Advantages of Mergers and Acquisitions
• Off the Mark:AOL–Time Warner Merger
• Types of Mergers
• Disadvantages of Mergers
• Summary
• Key Terms
• Self-test
• Team Time
• Web Exercises
• Ethics and Corporate Social Responsibility
• References
• Mini Chapter
• Constructing an Effective Business Plan
• Part 3 Managing a Business and Employees
• Chapter 7 Business Management and Organization
• The Foundations of Management
• Business Management
• Levels of Management
• Off the Mark:How Are Managers Responsible for Employee Behavior
• The Skills of Successful Managers
• BizChat: Social Media: How Do Web-Based Tools Make Time Management Easier
• The Functions of Management:planning
• Strategic Planning
• Vision and Mission Statement
• SWOT Analysis
• Tactical and Operational Planning
• Contingency Planning
• The Functions of Management: Organizing
• Organizational Structures
• Changing Structures
• THE LIST: Bits of advice for managers
• Alternative Organizational Structures
• The Functions of Management: Controlling
• Controlling to Stay on Course
• Control Strategies
• On Target:Pest Control Company Controls Its Fleet
• Summary
• Key Terms
• Self Test
• Team Time
• Ethics and Corporate Social Responsibility
• Web Exercises
• References
• Chapter 8 Motivation, Leadership, and Teamwork
• Motivation
• Personal Motivation
• Motivating Employees
• Traditional Theories of Motivation
• Motivational Theories in the Modern Workplace
• Evolution of Motivational Theories
• Leadership
• Traits of Leadership
• Off the Mark:Masataka Shimizu
• Leadership and Corporate Culture
• BizChat: Do You Have to Be Tall to Be a Leader
• On Target:Masataka Shimizu
• Teamwork
• THE LIST: does your team function Like google teams
• On Target:Red Teamers in the Military
• The Advantages of Teams in the Workplace
• The Challenges of Teams in the Workplace
• Best Practices For Teams
• Your Role On A Team
• Summary
• Key Terms
• Self Test
• Team Time
• Ethics and Corporate Social Responsibility
• References
• Web Exercises
• Chapter 9 Human Resource Management
• Human Resource Management
• Managing Staffing Needs
• BizChat: Social Media and Privacy
• Hiring
• Training and Evaluating Employees
• Training Methods and Requirements
• Performance Appraisals and Alternatives
• Compensating, Scheduling, Promoting, and Terminating Employees
• Compensation Strategies
• Benefits
• Alternative Scheduling and Work Arrangements
• Contingent Workers
• Promotions
• THE LIST: Top 10 Ways to Get Promoted
• Terminating Employees
• Retirement
• Managing Workplace Diversity
• Benefits and Challenges of Diversity
• OFF THE MARK: One Diversity Training Does Not Fit All
• Labor and Union Issues
• Organized Labor
• Collective Bargaining
• The State of Labor Unions
• Summary
• Key Terms
• Self Test
• Team Time
• Ethics and Corporate Social Responsibility
• Web Exercises
• References
• Chapter 10 Online Business and Technology
• Online Business
• Marketing Online
• THE LIST: Brought to you by Paypal 316
• Types of Online Business Transactions
• Challenges of E-commerce
• Technology In Business
• The Information Technology Organization
• Information Systems
• Security
• Threats to Online Business
• BizChat: How a Simple Mistake Can Lead to a Major Data Breach
• Off the Mark:Spying Scandal at Hewlett-Packard
• Privacy
• Impact of Social Media and Mobile Technology
• Social Networking
• Off the Mark:Tasteless Tweet
• Mobile Devices
• Summary
• Key Terms
• Self Test
• Team Time
• Ethics and Corporate Social Responsibility
• Web Exercises
• References
• Chapter 11 Production, Operations, and Supply Chain Management
• The Production of Goods and Services
• The Importance of Production
• Moving To A Service-based Economy
• the Global Production Landscape
• Production Management
• the Make-or-buy Decision
• Common Production Processes and Techniques
• Social Media and Manufacturing
• Operations Planning and Management
• Capacity Planning
• Facility Location
• Facility Layout
• Production Technology
• Off the Mark:Technology: Too Much of a Good Thing
• BizChat: 3D Printing: An Industrial Revolution
• Operations Control
• Production Process Control
• Purchasing and Inventory Control
• Quality Management
• On Target:The Baldrige Awards
• Suppliers and Supply Chain Management
• Supply Chains
• THE LIST: top u.s. firms in terms of their supply Chains and management
• Summary
• Key Terms
• Self Test
• Team Time
• Ethics and Corporate Social Responsibility
• Team Time
• Web Exercises
• References
• Mini Chapter
• Business Communications
• Part 4 Principles of Marketing
• Chapter 12 Marketing and Consumer Behavior
• Marketing Fundamentals
• The Evolution of Marketing
• Marketing For Not-for-profits and Others
• Benefits of Marketing
• THE LIST: Ten Great Marketing S trategies
• Criticisms of Marketing
• Marketing Tactics
• Marketing Strategy: the Four Ps of Marketing
• The Four Cs of Marketing: Marketing From the Consumer’s Perspective
• The Marketing Process
• The Marketing Environment
• The Competitive Environment
• The Economic Environment
• The Technological Environment
• On Target:Viral Marketing
• The Social and Cultural Environment
• The Political, Legal, and Regulatory Environments
• The Global Environment
• Off the Mark:The Hard Lessons of Social Media
• Marketing Research and Planning
• The Market Research Process
• the Marketing Plan
• Target Markets
• Consumer Behavior
• B2c Markets
• B2b Markets
• BizChat: Augmented Reality: A Passing Phase or the Future
• Summary
• References
• Web Exercises
• Ethics and Corporate Social Responsibility
• Team Time
• Self Test
• Key Terms
• Chapter 13 Product Development, Branding, and Pricing Strategies
• New Product Development
• The New Product Development Process
• The Product Life Cycle
• Modifying Existing Products and Product Lines
• The Total Product Offer
• Product Differentiation
• Product Lines and the Product Mix
• Consumer Products and Business-to-Business Products
• Consumer Product Classifications
• B2b Classifications
• Branding
• Branding Benefits
• On Target:Nike’s Reuse-A-Shoe
• Brand Loyalty and Brand Equity
• Branding Strategies
• THE LIST: Retailers and their Private-Brand Labels
• Packaging
• BizChat: Brand You: Creating a Personal Brand
• Off the Mark:genericized Trademarks
• The Importance of Labels
• Pricing Goods and Services
• Product Pricing and Pricing Objectives
• Pricing Strategies and Price Perceptions
• Adjusting Prices
• Summary
• Key Terms
• Self Test
• Team Time
• Ethics and Corporate Social Responsibility
• Web Exercises
• References
• Chapter 14 Promotion and Distribution
• Promotion and the Promotional Mix
• Promotion
• Advertising and Public Relations
• The Role of Advertising
• Types of Advertising
• Advertising Media
• On Target:Dove’s Real Beauty
• Internet Advertising
• Social Media
• Mobile Marketing
• Product Placement
• THE LIST: Interesting Mobile Marketing F acts
• Infomercials
• Global Advertisements
• Public Relations
• BizChat: Negative Political Ads: Do They Really Work
• Off the Mark:Volkswagen’s Deceptions—A Public Relations Problem
• Personal Selling and Sales Promotion
• Personal Selling
• Sales Promotions
• Social Media Promotions
• Distribution: Marketing Intermediaries
• Distribution Channels and Marketing Intermediaries
• Wholesalers, Agents, and Brokers
• Retailers
• Distribution Logistics
• The Benefits and Costs of Transportation Modes
• Warehousing and Inventory Control
• Summary
• Key Terms
• Self Test
• Team Time
• Ethics and Corporate Social Responsibility
• Web Exercises
• References
• Mini Chapter
• Finding a Job
• Part 5 Principles of Finance
• Chapter 15 Financing and Accounting For Business Operations
• Financial Management
• The Financial Manager
• Planning For A Firm’s Financial Needs
• Addressing Cash Flow and the Budget
• Financing Small Business Activities
• Short-term Financing Options
• Short-term Loans and Grants
• Social Funding
• THE LIST: Interesting Crowdfunding Campaigns
• Financing Big Business Activities: Debt and Equity
• Short-term Financing Options
• Long-term Financing Options
• Financing With Bonds
• Financing With Equity
• On Target:Using Social Networks to Raise Venture Capital
• Accounting Functions
• Accounting Fundamentals
• Types of Accounting
• Off the Mark:How’s this for an Accounting Goof?
• Accounting Standards and Processes
• BizChat: The Cost and Benefit of the Sarbanes- Oxley Act
• Financial Statements
• The Balance Sheet
• Assets
• Liabilities
• Owners’ Equity
• Analyzing A Balance Sheet
• Balance Sheet Ratios
• Income Statements
• Revenue
• Cost of Goods Sold
• Operating Expenses
• Analyzing Income Statements
• Income Statement Ratios
• Statement of Cash Flows
• Components of A Statement of Cash Flows
• Analyzing A Statement of Cash Flows
• Summary
• Key Terms
• Self Test
• Team Time
• Ethics and Corporate Social Responsibility
• Web Exercises Team Time
• References
• Chapter 16 Investment Opportunities In the Securities Market
• Investment Fundamentals
• The Risks and Rewards of Saving and Investing
• Investment Risk
• BizChat: I Cannot Lose Money by Saving, Right
• THE LIST: Personal Finance Blogs Worth R eading
• Investing In Stocks
• Primary and Secondary Security Markets
• On Target:Berkshire Hathaway: the Highest- Priced Stock
• Types of Stocks
• Changing Stock Prices
• Off the Mark:The Madoff Ponzi Scheme
• Investing In Bonds
• Bond Basics
• BizChat: Downgrade of the U.S. Debt
• Mutual Funds and Other Opportunities
• Mutual Funds
• Risk-and-return Relationships of Different Types of Mutual Funds
• Other Investment Opportunities
• Summary
• Key Terms
• Self Test
• Team Time
• Ethics and Corporate Social Responsibility
• Web Exercises
• References
• Mini Chapter
• Personal Finance
• Appendix
• Glossary
• Index
• Answer Key