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• Cover Page
• Halftitle
• Title
• Copyright
• Dedication
• Contents
• Preface to the Fourth Edition
• PART 1: INTRODUCTION
• 1 Introduction to Media Literacy
• PART 2: KEYS TO INTERPRETING MEDIA MESSAGES
• 2 Process
• 3 Historical Context
• 4 Cultural Context
• 5 Structure
• 6 Framework
• 7 Production Elements
• Worksheet: Keys to Interpreting Media Messages
• PART 3: MEDIA FORMATS
• 8 Journalism
• 9 Advertising
• 10 American Political Communications
• 11 Digital Media Communications
• PART 4: ISSUES AND OUTCOMES
• 12 Issues in Media Communications
• 13 Outcomes
• Suggested Reading
• Index
• About the Authors