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• Cover
• Introduction
• About This Book
• Foolish Assumptions
• Icons Used in This Book
• Where to Go from Here
• Part 1: Getting Started with Selling on Amazon
• Chapter 1: Laying the Groundwork
• Getting the Lowdown on Selling Online
• Exploring How Amazon Works
• Comparing Amazon Business Types
• Tabulating the Costs
• Following Amazon’s Rules
• Chapter 2: Selling on Amazon in a Nutshell
• First Things First: Finding Products to Sell
• Listing Products for Sale on Amazon
• Prepping and Shipping Products to Customers
• Boosting Sales with Advertising and Promotions
• Providing Stellar Customer Service
• Chapter 3: Setting Up Your Amazon Seller Account
• Registering to Become an Amazon Seller
• Completing Your Amazon Seller Business Profile
• Checking and Adjusting Your Account Settings
• Entering Shipping and Return Settings
• Securing Your Amazon Seller Account
• Chapter 4: Becoming Familiar with Seller Central
• Finding Your Way around Seller Central
• Accessing the Buyer-Seller Messaging Service
• Getting Help and Information
• Part 2: Procuring Products to Sell on Amazon
• Chapter 5: Knowing What You Can and Can’t Sell on Amazon
• Recognizing Products You Can Sell: Amazon’s Product Categories
• Steering Clear of Restricted Products
• Brushing Up on Food Safety Rules
• Chapter 6: Finding Products with Profit Potential
• Recognizing the Characteristics of Products with High Profit Potential
• Steering Clear of Troublesome Products
• Conducting Your Own Product Research
• Validating or Rejecting Product Ideas
• Focusing on Price and Sales Volume
• Chapter 7: Exploring Your Product Sourcing Options
• Mastering Retail Arbitrage
• Sourcing Products at Auctions and Liquidation Sales
• Weighing the Pros and Cons of Drop-Shipping
• Buying from Manufacturers, Distributors, and Wholesalers
• Sourcing Products from Alibaba
• Finding Suppliers at Tradeshows
• Making and Selling Your Own Products: Amazon Handmade and Custom
• Chapter 8: Evaluating and Negotiating with Suppliers
• Deciding Whether to Use Domestic or Foreign Suppliers or Both
• Selecting Suppliers with the Right Stuff
• Negotiating Prices and Terms
• Part 3: Getting Down to the Business of Selling
• Chapter 9: Listing Products for Sale on Amazon
• Knowing What’s Required to Own the Buy Box
• Obtaining High-Quality Product Photos
• Creating a Product Listing
• Increasing Your Product Search Ranking on Amazon
• Chapter 10: Fulfilling Customer Orders
• Choosing an Order Fulfillment Method
• Using Fulfillment by Amazon (FBA)
• Shipping Products Yourself: Fulfillment by Merchant (FBM)
• Chapter 11: Helping Shoppers Find You and Your Products
• Gaining Traction with Product and Seller Ratings and Feedback
• Harnessing the Power of Search Engine Optimization (SEO)
• Jazzing Up Your Listings with A+ Content
• Driving Web Traffic from Outside Amazon to Your Product Listings
• Chapter 12: Boosting Sales with Marketing and Advertising
• Exploring Different Ad Types
• Optimizing Your Search Rank with Sponsored Product Ads
• Boosting Brand Awareness with Sponsored Brands
• Giving Your Shoppers an Added Incentive to Buy: Deals and Coupons
• Taking Advantage of External Marketing Options
• Firing Up Your Email Marketing Machine
• Chapter 13: Focusing on Customer Service
• Understanding Why Customer Satisfaction Is So Important
• Laying the Groundwork for Quality Customer Service
• Managing and Shipping Orders
• Responding to Customer Questions, Concerns, and Complaints
• Processing Returns, Refunds, and Cancellations
• Managing Seller Feedback and Product Reviews
• Fielding A-to-Z Claims
• Chapter 14: Building and Managing Your Own Webstore
• Choosing Where to Build Your Webstore: Inside or Outside Amazon or Both
• Laying the Groundwork for Your Webstore
• Creating Your Amazon Store
• Creating a Stand-Alone Webstore
• Chapter 15: Managing Your Inventory
• Grasping the Importance of Inventory Management
• Managing Inventory via Amazon’s Manage Inventory Page
• Maintaining Sufficient Stock
• Getting Some Cash or Credit to Buy Inventory
• Part 4: Taking Your Business to the Next Level
• Chapter 16: Putting Additional Amazon Seller Tools to Work for You
• Tracking Your Account’s Health and Performance
• Dealing with Sales Tax
• Generating Business and Inventory Reports
• Managing Your Amazon Seller Account with the Mobile App
• Chapter 17: Building Your Own Brand (or Not)
• Deciding Whether Branding Is Right for You
• Creating Your Own Brand
• Trademarking Your Brand
• Building a Brand with Private-Label Products
• Chapter 18: Taking Advantage of Third-Party Tools and Service Providers
• Taking Product Research to the Next Level
• Managing the Backend of Your Ecommerce Business
• Automating Feedback and Reviews
• Finding Help through Amazon’s Service Provider Network
• Chapter 19: Expanding Your Operations: B2B and Global Sales
• Selling Products to Amazon as a Vendor
• Selling to Other Businesses
• Expanding Your Operations Globally
• Part 5: The Part of Tens
• Chapter 20: Top Ten Advertising Tips
• Get to Know the Different Ad Types
• Test the Market with Automatic Targeting
• Make the Most of Manual Targeting
• Find Your Long-Tail Search Terms
• Research Your Competitor’s Search Terms
• Write Copy Specific to Your Product
• Avoid These Common Search Terms Mistakes
• Specify Negative Search Terms
• Always Test and Track
• Don’t Rush! Good Advertising Takes Time
• Chapter 21: Ten Tips to Deliver Awesome Customer Service
• Follow Amazon’s Rules and Updates
• Respond in a Timely Manner
• Be Honest
• Be Empathetic
• Go the Extra Mile
• Ask Questions
• Personalize Your Responses
• Stay Calm
• Remain Positive
• Think Long Term
• Chapter 22: Ten (Plus One) Tips to Find Best-Selling Products
• Recognize Key Product Selection Criteria
• Find a Niche
• Sell What You Know and Love
• Do Your Own Thing
• Don’t Expect Seasonal Products to Sell Year-Round
• Decide Whether to Pursue Best Sellers
• Capitalize on Low Competition
• Focus on Products That Sell for More than 20 Bucks
• Check Competitors’ Reviews
• Reduce Returns
• Avoid Legal Issues
• Index
• About the Authors
• Advertisement Page
• Connect with Dummies
• End User License Agreement